27 May 2022

Top 10 PPC management tips to adopt in Dubai 2022

PPC or Pay per click remains as the significant boost to your business results ultimately if you stay updated with the latest PPC trends. If you’re a business wishing to build impressive online presence, PPC services accomplish it effortlessly. Moreover, PPC agencies can create a huge digital presence in Dubai and Abu Dhabi. Ultimately, invest your time and energy to research the on-going PPC trends whether its start-ups or corporate.

In 2022, PPC is the most-effective marketing strategy that grows up your business. But, remember all the PPC management campaigns don’t generate the same results. Unlike consumers change their buying preferences, so does technology differs. Therefore, social media and search engines introduce their own changes time to time. With regards to all these technical developments, you will have to restructure the PPC campaigns and make it successful. Moreover, these changes create a huge impact on your advertising strategies and probably, consult the best PPC agency to move forward.

Top PPC management strategies to adopt in 2022

  • Voice Search

Voice search is a popular retail trend expected to shape the year 2022. As per the reports, the smart speaker market will witness huge revenue growth worth $4billion by the end of 2022. Further, 75% of the American households are expected to own a smart speaker by the end of 2025.

While looking at these figures, you can understand that voice-driven shopping will be unbeatable in the coming years. Moreover, voice search will benefit the local entrepreneurs.

In order to take advantage of this PPC service, create some conversational language like ‘open now’ in your campaigns. Use such natural language to connect with your people. Here, long-tail keywords or question oriented keywords are frequent when optimizing the voice search.

  • Virtual reality

Recently, more people are warming up on the topic virtual reality or VR. As a result, most of the brands are introducing this feature additionally to improve their shopping experience. Whether it’s something for the home or any accessories, you get a chance to try it before buying.

While handling the PPC management in Dubai or Abu Dhabi, it’s significant to adopt these features and make it as a USP. In 2022, invite your audience online by mentioning the point VR in your PPC Ads.

  • Visual Search

If you’re wrapping it up with VR, then it’s better to start with visual search. Since most of the search engines like Google and Bing allow users to search with the help of image instead of using text. For example – use Google lens to take a photo or upload an image. After which, search engine look up for the data with relevant image,

Visual search is a comfortable option for users to find the products or services faster than before. Additionally, search engines are making some huge improvements to this feature in the coming years.

PPC agencies recommend creating an image library of all your products. Then, make sure that search engines label your pictures exactly and don’t forget to add the metadata.

  • Video Ads

Videos are much more attractive compared to the text ads. It’s because consumers’ attention spans are shorter and they refer video than text. But, you have to keep your content focused and engaging. Short –form video content or you tube bumper ads are expected to rule 2022 PPC management.

Bumper ads are less than six seconds that appear before, after or in between a video. Most of the people use it in YouTube videos, apps, sites that are Google video partners. Since this format use CPM bidding, the charges depends on the number of impressions. While handling your business in Dubai or Abu Dhabi, it’s quite useful for boosting up the brand awareness!

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  • AI and Automation

Automation is not a new concept, but it’s expected to be a lot more popular in 2022. Further, most of the marketers will utilize automation to reach informed decisions. Therefore, they achieve a competitive advantage in the competition.

Experts predict that artificial intelligence will turn out to be a common factor in improving the PPC management. By using AI, it’s easy to optimize keywords, analyze the bids, and predict the CTR rate.

  • Audience targeting

Before starting with your PPC services, initially identify your users. For a successful PPC management, keep your brand visible when your audiences stay online. Moreover, in 2022 the marketing teams will focus less on keywords and find new traits that describe their audience. Because, marketers can control both audience targeting and segmentation,

Whatever may be the business, take time to specify the traits according to the type of product that you’re selling!

  • Mobile-friendly options

According to the reports, more than 70% of the paid search impressions are available from the mobile devices. It’s not a big surprise because you know that mobile usage has been increased over the years. Since most of the users browse through a mobile device, remember to optimize your PPC ad campaigns for mobile platforms too.

  • Smart bidding

While approaching PPC agencies in Dubai, they focus on budget allocation providing value to target keywords and make it more visible. Similarly, you have to follow an efficient bidding strategy. Keyword bidding determines the amount you wish to spend each time when a user clicks on your ad. Smart bidding use a set of automated strategies that utilize machine learning to improve conversions,

In 2022, most of the marketers will embrace smart bidding and make it more powerful. It provides valuable insights from the user behavior and identifies the relevant budget to run those ads.

  • Remarketing

Remarketing is similar to audience targeting and it’s expected to play a key role in 2022 and beyond. In basic terms, remarketing displays ads to visitors who left your website. While implementing remarketing in PPC management, the ads are much more personalized and effective. Finally, it allows you to identify the users in your sales funnel and review their status of purchase.

  • Set benchmarks

The goal of advertising is to make money but the campaign success can’t be just quantified with ROI. In certain circumstances, the goal is to create improved brand awareness. So, even if the PPC services don’t bring money, it’s not just in vain. Moreover, marketers will realize that brand awareness can benefit in the long run by repeating more purchases.

Wrapping up – find the best PPC Management agency in Dubai or Abu Dhabi

If you have a PPC agency skilled with up-to-date trends, you brand gets solid PPC campaigns that relies on lot of factors. There are few trends like VR, responsive ad search, and more, but basically get to know your target audience.

At the end of the day, PPC management continues to improve only if you monitor it perfectly. Therefore, find the best agency to improve your brand awareness and ROI!