What are top-level domains (TLDs), as opposed to second-level domains (SLDs)?

Each part of the domain name is a precious piece of information that’s used to identify the website in question. So, different segments of the domain help browsers to locate the web page. Even though top-level domains and second-level domains might sound like they mark different types of domains in terms of quality, this has absolutely nothing to do with it. A top-level domain represents the last segment of the domain name. So, it’s everything located after the final dot in the internet address. It’s also referred to as “domain extension”. Top-level domains include .com, .net, .me, .info, .org, and many more. A second-level domain complements the top-level domain. It is a part of the domain name located left of the final dot. So, if you look at the example of “google.com”, .com is the top-level domain, while “google” is the second-level domain. It’s that simple.

Will registering a domain name protect my business?

We recommend that you register a domain name in the same name as your business to prevent other people from doing so and passing off their website as yours and stealing your customers. You should do this even if you do not intend to use that domain address for your website or do not wish to use it for some time. We also recommend registering several variants of your business name. this would include plural, common mis-spellings, hyphenated and most importantly several suffixes

Who is responsible for managing domain names?

A non-profit organization called Internet Corporation for Assigned Names and Numbers (ICANN) is responsible for DNS management, IP address allocation, and managing databases related to namespaces – all that in accordance to highest security standards. So, whenever someone as a registrant tries to register a domain name, this request goes through either a reseller or a registrar, and then reaches registries that check if the domain name is available and provide name servers. ICANN oversees the assignment of IP addresses and domain names, thus providing the foundation of WHOIS information.

What should I know before registering a domain name?

There are a couple of things you need to know before registering a domain name. With a credible and reputable domain service, you will certainly have someone trustworthy to guide you through the process and possible dilemmas, so here’s just an overview of some precaution steps: In case you are buying a previously owned domain name, you need to investigate that domain’s history and reputation Brainstorm your domain name before registering and check whether or not it’s available as a username across social networks Watch out for hidden fees (some registrars are not very transparent about additional fees that come with editing WHOIS information, transfer fees, or domain name renewal costs) Demand clear information regarding hosting packages if you’re reaching out to resellers

Do I need to trademark my domain name?

If your brand name matches your domain name, you should consider getting a trademark to legally protect your business. Having a trademark protects your business from infringement and the benefits of it become even clearer if your company is planned to operate fully online. Depending on your location and other factors, you can trademark your business name for between $100 and $400. Some companies decide to register multiple domains as a cheaper alternative of preventing brand thefts in the digital space, as well as domain blackmails. Cybersquatting is a real issue. Luckily, thanks to the Anticybersquatting Consumer Protection Act (ACPA) – U.S. citizens are protected, while the international arbitration system of ICANN provides the needed protection for those outside of the U.S.

Does your domain name affect SEO?

Search engine optimization (SEO) refers to a set of practices and techniques which are employed to increase the amount of organic traffic that comes through search engine queries. Given the fact most users rely on Google to search the web, webmasters try to follow Google Guidelines in order to rank well on this search engine page result for relevant keywords. Google’s ultimate goal is to offer the best possible user experience by offering only the most relevant results for each user that types in a certain word or a phrase. When you take in mind 93% of all website traffic comes from a search engine, learning SEO is recommendable for all webmasters, regardless of the industry they operate in. However, Google’s complex algorithm takes in mind over 200 ranking factors, of which not all are equally important. One group of ranking factors that are related to domain is called domain ranking factors. Domain ranking factors are not always in the spotlight when it comes to discussing SEO practices that bring results. However, they do matter and should not be disregarded, especially in terms of online security. In this context, people from the SEO industry mostly focus on discussing the role Domain Authority or exact-match keyword domains have.

How do I keep my domain safe?

Unfortunately, cyber crimes are getting more sophisticated. When it comes to domain safety, the burning issues remain cybersquatting and domain hijacking. Owning an SSL certificate is not an extra layer of security anymore, but a necessity.

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