Influencer Marketing

When a business decides to engage in influencer marketing they are confronted with two choices: do it in-house or hire a third-party agency to handle the details for them. There are pros and cons for both options, but most brands are choosing to go with an agency because it’s more cost-effective, and is time-efficient.

While some brands like to be hands on, others prefer to have the agency take care of everything, and neither is a wrong choice. However, all businesses should be as transparent as possible, so that the campaign runs exactly as they expect.

Be detailed in your high level goals, who your customer is, and how you have run campaigns in the past. All of this information will be helpful for the agency who puts together a plan.

There’s many factors that are considered before we recruit a person to our influencer network, and one of those is audience size. While there isn’t a set minimum, you do need to have a large enough audience to make a visible impact with your content. Impact is measured primarily in impressions, and engagements. The larger, and more engaged your follower base is, the more likely we will hire you as an influencer.

Being an influencer is tough business. They work hard to create their content, and manage their brand. They built their following over time by earning the respect of their audience in their area of expertise. While they want to monetize their brand, it’s important for influencers to be paid what they deserve, and have the time to do what they do best.

By joining an influencer network, influencers can rely on an agency to manage the logistics of the campaign, and feel confident in the quality of the work they are being pitched. Just as brands want to vet an agency, so too do influencers want to vet a brand. An influencer network offers stability, and security.

We take the time to understand our client’s needs, and goals, right down to what “type” of content they’d like to have published by the influencers. The client services team ensures they have the details they need to provide to influencers before kickoff, so that all parties involved are aligned on campaign targets.

However, creative license always remains with the influencer, and it’s rare for influencers to be given explicit instructions on what the content should look like, or be. The influencers built their brand, and know what kind of content will resonate best with their audience. They’re the experts, so we let them do their job, and only provide direction when needed.

Influencers don’t just promote a product. They come up with useful ideas on how to use the product. Followers engage with this useful content, share it with their friends, pin it on Pinterest and come back to it later when they want to try the idea for themselves. Most influencers won’t publish content that doesn’t resonate with their audience, or fit their own brand, and no agency worth working with would hire influencers who aren’t a good fit for a brand’s campaign.

Not every campaign has content published on every social media network. The big ones (Facebook, Twitter, Pinterest, Snapchat and Instagram) make up the majority of all influencer content published on social media. However, some campaigns simply resonate better on certain channels. Most influencers who are required to publish a blog post, will share this across their social channels, but it’s also possible to run campaigns limited only to social media.

Influencers retain the rights to their content, however brands can stipulate in their contracts with influencers to have exclusive rights to use the content for a certain period of time (or indefinitely.) If the contract says nothing about ownership or intellectual property rights, then the influencer has the copyright on that content and all rights associated with the copyright.

Holistically speaking neither one is better than the other because you need to have an impression before you get an engagement. That being said, you don’t want to get thousands of impressions without a single engagement.

To measure the effectiveness of a campaign, you should have a specific goal in mind, and make this goal known to the agency or team helping you create a social media campaign.

This is one of the most common questions among marketers for influencer marketing and the short answer to it is — definitely.

However, you need to involve your website in your influencer campaign for this. When the influencers post content on social media channels with links to your website, they will drive traffic to your website.

This traffic will be highly-targeted, and that means that visitors will be more likely to stick around on your website for longer. As a result, metrics like time on site may increase, and this can impact your SEO positively.

What’s more?

When blogger influencers post content related to your brand on their blogs, they can link back to your website. This can help you get high-quality backlinks for your website, which, in turn, can improve your SEO.

There are certain tricks to find proper influencers for your business. Not all influencers are not as effective as you might think. The general rule is going with those influencers that share the same interest with your business. For example, a beauty blogger can promote a beauty product better than a food product; similarly a food blogger can promote a food product better than a beauty blogger. So, choose those who share a similar interest, then only you can fulfill your branding requirement.

Yes, it is affordable compared to traditional marketing. Besides, you can leverage the power of various social media platforms to increase your sales. You can get a complete break up of your investment.