Online Presence Analysis
Online Presence Analysis Services in Dubai, Abu Dhabi, UAE
Online Presence Analysis allows you to take a look into the performance of your business online. As a leading Online Presence Analysis Agency in Dubai, we will take a close look at the website design, functionality as well as the existing content in your company. Along with this, we also take a look at the ideal keyword and locations when it comes to your competitors in this regard.
We also do a complete analysis of your web presence so that it becomes easier for you to pinpoint your strengths and weaknesses. As a leading Online Presence Analysis Agency in Dubai
Why an online presence strategy matters
What does an online presence analysis include
The following are the basics of what an online presence analysis includes:
Why Online Presence Analysis is needed
If you have not monitored your presence on the internet just to see how your marketing activities are doing, you need to consider doing it. By doing this, you will be able to set a baseline to understand your business and all the areas it needs to improve upon over time. As you increase your brand visibility, good things are bound to happen for your business.
A web presence analysis is an exercise that helps you determine how your business is viewed when someone searches for your products and services. It answers questions such as:
- Can your business be found when someone searches?
- Is your brand consistent across all of your online properties?
- How does your business compare to your competition?
- What is your reputation among your customers?
- Is your content resonating with your target audience?
- Is it easy to find, connect and contact you?
- This evaluation will help you pinpoint areas that need attention. You will be able to develop a better marketing plan that focuses on the right things to attract your ideal customer. The result – marketing activities that improve the effectiveness of your online marketing.
All businesses should develop an extensive digital footprint as part of your online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching. If your business isn’t visible in the search engine results, you lose an opportunity to attract a customer.
Think of your online presence as one interconnected network of platforms that provide customer touch points. These can include your website, social media profiles, directory listings and review sites. Each of those touch points must effectively convey your brand to help your target audience get to know you. And each of these digital touch points should link to each other when possible.
If you have all great reviews from your customers, that’s awesome. But, you can’t please everyone all the time so you may have a negative review or two.
- Have you checked to see what reviews you have received?
- Are there negative reviews that you need to deal with?
- Do you have no customer feedback at all?
Once we know what is out there, we can create a plan to get more positive reviews, respond to the negative reviews and build a quality brand reputation.
Now that you know how you are seen online, compare your results with that of your competition. Review their website and social media profiles for their messages, brand consistency and keyword usage.
- Do you know where you are stronger or weaker than them?
- Are their social profiles more consistently branded?
- Do their messages seem more relevant to your target than yours?
This information helps you determine where you should be channeling your marketing efforts. You can effectively gather that information using Link Assistant’s Rank Tracker. The tool shows the competitors rankings in clear tables, on visual graphs or in a special Competition Rankings Report.
The visibility of your business is a direct result of your marketing activities. By monitoring your web presence and tracking your progress, you can better understand whether your marketing is working. Conduct your web presence analysis now to set a baseline for measuring your improvement over the next few months. As you increase your visibility, great things can happen for your business.
How many times have you taken a purchase decision based on a Google search? How many times have you picked a restaurant based on online reviews? Or even chosen a product over another because it looked “more reliable” on the internet? That is how powerful an online presence is to a business. And, if not managed well, it can be a deal breaker.
The more presentable your business looks on the web, the more likely customers are to trust you. It doesn’t matter what type of business you own—an offline or online business, a startup or a big enterprise—your presence and conduct on the web matters to your customers.
Besides being there for your customers, there are more reasons to think about your online presence.