Paid Search Advertising Services, UAE

Google Ads Ad Agency, Abu Dhabi

One of the most common types of a digital marketing strategy in usage is paid search advertising. This mode of advertising focuses on placing ads higher on different suitable search engines (SERPs), the goal is to draw traffic to their site. The companies pay search engines to place their ads. Pay-per-click or PPC advertising is the most familiar form of paid search. Under PPC advertising companies pay only when someone clicks on their ad. Which makes it highly economical and also assures that the ads reach users who are seeking for the company’s services or products. However, few considerations are taken into account to determine where the ad is to be set on Google SERPs. These include,

Paid Search Advertising Services UAE
  • Bidding
Businesses can put forward different phrases or keywords linked to their company, products, or services. The highest bidding count gets higher rankings on the search results page.
  • Ad Extensions
Contact details, phone numbers and other website details can be included.The ad positioning on SERPs can be determined by the effect of these extensions. Quality of ads and landing pages. A quality score is assessed and assigned by Google for ads to check the usefulness and relevance of the landing pages.
  • Keywords

The usage and the frequency of use of several keywords in the ads can determine the grade on SERPs.

Other considerations. Other factors include the term that is searched, time, location, participating ads/other search results, and device model.

  • The Quality Factor
Google is very strict about what gets to be displayed on their search engine pages. Google in its own initiative using their set algorithms , checks the quality of the content and the landing page experience. Their quality checks determine the benefit quotient of online visitors who experienced the ad and give out a score after assessment of the ad to understand if there’s a scope for improvement or if it needs a complete change.

Paid Search Services, the BENEFITS!

Google handles 3.5 billion searches all alone. Some of the other search engines used by businesses are Yahoo and Bing. These search engines are the most apt way for the business to reach out to the online customers. Search engines, and search engine marketing will likely stay relevant for years. Though organic SEO may put the website on the foremost search engine results page, the biggest advantage of such campaigns is that the business appears at the top of the results page. There are few added advantages of usage of paid search campaigns and online marketing.

  • Target Your Audience
The usage of keyword research helps businesses to target potential customers. For example, if a health juice company targets a keyword phrase such as “healthy juices” and utilizes paid search ads for the keyword, the business can access more customers looking for healthy juices. Bidding for suitable keywords is the most effective method to reach the right audience.
  • Cost-Effectiveness
Paid search enables an effective control over the advertising budget. One could spend $1,000 for a billboard, but there is no effective control over who goes beyond, or if there is any need for the services. Therefore, direct advertising is far more effective through target marketing instead of spending a huge amount for the billboard. Besides being cost-effective, and the majority of the search engines use a bidding format, the market directs the price of ads. If the set highest bid for a keyword is at AED 4dhs and the next maximum bid is only AED 2 dhs, you’ll only pay AED 2.01dhs. Businesses usually pay less than their highest bid price and have the choice to change the bid price any time they want. It’s also assessed that businesses earn an average of AED 2 dhs for every AED 1 dhs spent with Google Ads. This makes paid search marketing an excellent choice for every company small to big.
  • Efficiently Quick Results
It may take a considerable amount of time for effective results from many SEO strategies, but paid search ensures quicker results. The plan of action of paid search ads filters targeted consumers and contacts those looking for your specific offerings. This eventually leads to shorter purchaser experience and more consumers interested in the products. SEO may take weeks or months to get effective results, but paid search ads make the company appear on the very first page of Google with immediate effect post launching the ad.

HelloPixels PPC campaigns, PROCEDURE

The HelloPixels PPC campaign procedure has helped businesses across various industries in the UAE and the rest of the GCC for over a decade. Our PPC experts procedure –
  • Location and Geography
Location settings allow opting for places where the ads are displayed, including countries, zip codes, or even cities. These settings are usually set on the company’s location or where customers can buy the products.
  • Optimized Keywords
Choosing keywords most appropriate to the business and brand sensitivity. Executing keyword research enables finding out the keywords consumers are searching for, and the ones of highest significance. Tools like Google Keyword Planner helps to learn the keywords consumers all over the world are searching for to find similar services and products. Keyword Planner displays a list of potential keywords, the number of people searching for them monthly, the competing ads, and the price of each keyword per click.
  • Match Types
A match type must be chosen before bidding on keywords in PPC ad campaigns. The match type chosen notifies Google’s algorithm about how accurately the ads need to match user searches. There are three different match types to opt from when advertising with Google Ads.
  • The Exact Match
Exact match is the definite match type. The usage of exact match in the past meant that the ad groups would only appear when the user searches for the exact keyword phrase. However, the recent changes made by Google to its metrics makes this match less specific. While using an exact match, the ads may match searches that could have plurals, synonyms, or other alternatives of the keyword or phrase. The best part, it is effective in reaching an audience interested in specific offerings. If consumers click on the ad after searching a specific service, there are more chances of conversion and the reduction of extra costs. However, there will be less traffic for using the exact match type, as the specific searches usually have a lesser search capacity.
  • The Broader Match
Broad match reaches the widest audience. The ad may appear when a search includes any words in any order, in the key phrase. The ads could most likely appear in searches that have synonyms to the keywords. The broad match is effective to drive lots of clicks, but it is also important to keep a watch on search query reports. This is to make sure that no payment is made for irrelevant searches that won’t convert. Negative keywords can also be set and made use of to avoid the ads from appearing in irrelevant searches.
  • The Phrase Match
The combination of exact match and broad match is the phrase match. It combines the flexibility of a broad match with the control features like an exact match. The ad appears when a user searches the keywords in the exact order entered, but other words can be included prior or post the key phrase. Google AdWords has expanded phrase matches recently to include searches containing plurals, synonyms, and closer forms of keywords and key phrases.
  • Ad Creation

In the next step, we create audience engaging ads which propel online consumers to make a move. The HelloPixels ad creation has a few factors on which they are based –

A) CTA buttons that merge well
B) Words /Phrases that match the Keyword lists
C) Engaging content is the need of the hour.

We discourage the following types in ads –
A) Copyrights and Trademarked content of any sort
B) Headlines with unnecessary punctuations
C) Unnecessary use of the caps lock to make it look catchy but it’s actually damaging the whole thing.
D) We encourage keeping away from prohibited content. Stick to ad content that abides by the laws and regulations of the specific location in target.

  • The Bidding Game
The client can decide the amount to be paid per click and the keywords in use. This is known as a “Bid” or the ‘maximum CPC’. We at HelloPixels can set different bid amounts for different keywords and keyword phrases. We also provide a thorough guide on the keyword rates for specific locations for your convenience. Any sort of bidding lower than the recommended amounts in our guidelines list, could pull your ads lower down the page or even cause reduced visibility or occurring on the search engine.
  • Ad Extensions

Ad extensions promote more information about the business and can be an additional show along with the ad on select search engines. Ad Extensions propel a better user experience and even propel page rankings. Ad Extensions include –

A) Add Pricing details
B) Call Out info or extra information
C) Location and Geography
D) Site links and links to other pages
E) The Click to call option.

  • Ad Deployment

Once launched, ads show up in a few hours and the paid search results can be denoted by the account details. Pause the ad campaign and add new offers, discounts and promotions to continue from where we left off. Stop ad campaigns abruptly and start new ones. We add banking details of our clients to understand the scope of pay per click that has gone through

Looking for effective paid search services in the UAE for your business’s rightful positioning in the market? We think you are on the right page. HelloPixels is a prominent digital marketing services provider put up in the UAE and we have been providing meaningful and penetrative digital marketing solutions for various businesses across different niches of industries in the UAE and the rest of the Middle East. Contact us to learn more and experience our digital services for your business requirements at [email protected]

Frequently asked questions

One of the most common types of a digital marketing strategy in usage is paid search advertising. This mode of advertising focuses on placing ads higher on different suitable search engines (SERPs), the goal is to draw traffic to their site. The companies pay search engines to place their ads. Pay-per-click or PPC advertising is the most familiar form of paid search. Under PPC advertising companies pay only when someone clicks on their ad. Which makes it highly economical and also assures that the ads reach users who are seeking for the company’s services or products.

A) Bidding
B) Quality Factor
C) Ad Extensions
D) Keywords

A) Target your Audience
B) Cost-effectiveness
C) Efficiently Quick Results

A) Exact match
B) Broader Match
C) Phrase Match

The Broad match reaches the widest audience. The ad may appear when a search includes any words in any order, in the key phrase. The ads could most likely appear in searches that have synonyms to the keywords. The broad match is effective to drive lots of clicks, but it is also important to keep a watch on search query reports. This is to make sure that no payment is made for irrelevant searches that won’t convert. Negative keywords can also be set and made use of to avoid the ads from appearing in irrelevant searches.