Paid Search Advertising Services, UAE
Home » Paid Search (Adwords)
Google Ads Ad Agency, Abu Dhabi
One of the most common types of a digital marketing strategy in usage is paid search advertising. This mode of advertising focuses on placing ads higher on different suitable search engines (SERPs), the goal is to draw traffic to their site. The companies pay search engines to place their ads. Pay-per-click or PPC advertising is the most familiar form of paid search. Under PPC advertising companies pay only when someone clicks on their ad. Which makes it highly economical and also assures that the ads reach users who are seeking for the company’s services or products. However, few considerations are taken into account to determine where the ad is to be set on Google SERPs. These include,

- Bidding
- Ad Extensions
- Keywords
The usage and the frequency of use of several keywords in the ads can determine the grade on SERPs.
Other considerations. Other factors include the term that is searched, time, location, participating ads/other search results, and device model.
- The Quality Factor
Paid Search Services, the BENEFITS!
Google handles 3.5 billion searches all alone. Some of the other search engines used by businesses are Yahoo and Bing. These search engines are the most apt way for the business to reach out to the online customers. Search engines, and search engine marketing will likely stay relevant for years. Though organic SEO may put the website on the foremost search engine results page, the biggest advantage of such campaigns is that the business appears at the top of the results page. There are few added advantages of usage of paid search campaigns and online marketing.
- Target Your Audience
- Cost-Effectiveness
- Efficiently Quick Results
HelloPixels PPC campaigns, PROCEDURE
- Location and Geography
- Optimized Keywords
- Match Types
- The Exact Match
- The Broader Match
- The Phrase Match
- Ad Creation
In the next step, we create audience engaging ads which propel online consumers to make a move. The HelloPixels ad creation has a few factors on which they are based –
A) CTA buttons that merge well
B) Words /Phrases that match the Keyword lists
C) Engaging content is the need of the hour.
We discourage the following types in ads –
A) Copyrights and Trademarked content of any sort
B) Headlines with unnecessary punctuations
C) Unnecessary use of the caps lock to make it look catchy but it’s actually damaging the whole thing.
D) We encourage keeping away from prohibited content. Stick to ad content that abides by the laws and regulations of the specific location in target.
- The Bidding Game
- Ad Extensions
Ad extensions promote more information about the business and can be an additional show along with the ad on select search engines. Ad Extensions propel a better user experience and even propel page rankings. Ad Extensions include –
A) Add Pricing details
B) Call Out info or extra information
C) Location and Geography
D) Site links and links to other pages
E) The Click to call option.
- Ad Deployment
Once launched, ads show up in a few hours and the paid search results can be denoted by the account details. Pause the ad campaign and add new offers, discounts and promotions to continue from where we left off. Stop ad campaigns abruptly and start new ones. We add banking details of our clients to understand the scope of pay per click that has gone through
Looking for effective paid search services in the UAE for your business’s rightful positioning in the market? We think you are on the right page. HelloPixels is a prominent digital marketing services provider put up in the UAE and we have been providing meaningful and penetrative digital marketing solutions for various businesses across different niches of industries in the UAE and the rest of the Middle East. Contact us to learn more and experience our digital services for your business requirements at [email protected]
Frequently asked questions
A) Bidding
B) Quality Factor
C) Ad Extensions
D) Keywords
A) Target your Audience
B) Cost-effectiveness
C) Efficiently Quick Results
A) Exact match
B) Broader Match
C) Phrase Match