Why should I opt for WhatsApp Marketing to reach out to my clients when I can send them messages directly?

One of the reasons is of course that Whatsapp is the most popular messaging system and people are always going through their Whatsapp chat boxes. So, there is a much more fair chance that they would read your messages, especially if the client has an interest in your company. Moreover, in Whatsapp, you can actually track if the reader has read your message or not (unless your client has restricted that option). In the case of ordinary messaging, you can only track the receipt of the message but not if the reader has read it or not. Moreover, often SMS messages are sent at a cost whereas WhatsApp messages are free.

How can I make my customers look at my messages and not ignore them?

This is also one more advantage of Whatsapp messages. You can make your messages as creative as possible. So, you can use GIFs or images in your messages to make your messages more attractive to your potential customers. A well-designed message will always attract readers.

Is end-to-end encryption maintained through the WhatsApp Business API?

WhatsApp considers communications with Business API users who manage the API endpoint on servers they control to be end-to-end encrypted since there is no third-party access to content between endpoints. Some organizations may choose to delegate management of their WhatsApp Business API endpoint to a third-party Business Solution Provider. In these instances, communication still uses the same Signal protocol encryption. However, because the WhatsApp Business API user has chosen a third party to manage their endpoint, WhatsApp does not consider these messages end-to-end encrypted. In the future, in 2021, this will also apply to businesses that choose to leverage the cloud-based version of the API hosted by Facebook. In addition, if you are using HTTPS when making calls to the WhatsApp Business API client, that data is SSL-encrypted (from your backend client to the WhatsApp Business API client).

I already use WhatsApp to provide customer service. Can I reuse the number?

No. The WhatsApp Business API solution requires a clean number.

Which businesses can use the WhatsApp Business API?

Businesses of all sizes looking to provide their customers with a direct channel of communication, prompt support, and an efficient customer experience are eligible to use the WhatsApp Business API. Presently, availability is limited and WhatsApp will review each submission on a case-by-case basis.

How long will it take to receive a verified WhatsApp Business Account?

To ensure the solution is running to the best of its capacity, the WhatsApp Business API is currently available to a limited public view and WhatsApp approval is required for all customers entering the program. You can submit a request via Facebook or via WhatsApp solution providers like Send bee here who will keep you up-to-date when you are.

What content can I share with customers on WhatsApp?

Engage your customers with varied content in the form of text messages, message templates, images, documents and audio clips.

In which countries is the WhatsApp Business API supported?

WhatsApp is supported all over the world, excluding Crimea, Cuba, Iran, North Korea, and Syria.

How much does the WhatsApp Business API cost?

Replies to customer-initiated messages are free over the WhatsApp Business API. However, any communication outside of a 24-hour window from the first message will come at a fixed cost per message, depending on the country.

Can I send messages outside the 24-hour window?

Yes, you can send messages outside of the 24-hour window. These messages must be meaningful notifications, like appointment reminders and order notifications, and need to be pre-approved by WhatsApp.

Are there any messaging restrictions when using the WhatsApp Business API?

The WhatsApp Business API currently does not support messaging for marketing purposes outside of a 24-hour window

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