Content Marketing Services
What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content. We have skilled professionals to create content for our content marketing services.
Why Do You Need Content Marketing?
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. The team at Entero Marketing is experts in helping businesses like yours determine how to take your audience from prospects to buyers.
How Can Content Marketing Help You Get More Customers?
Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t. Get a quote from us now.
What We Offer:
Entero helps clients develop a sustainable, effective, and integrated content marketing strategy. We provide content marketing services that helps businesses take the necessary steps towards an impactful content.
marketing program including:
- Content marketing strategy development based on your business situation
- Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc.
- Content placement and distribution – digital PR
- Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
- Content marketing performance analytics and measurement
- Content marketing technology & tools recommendations
One size fits all doesn’t work here. We will customized E-Commerce content strategy for your site and ensure that you get a great leverage through your content marketing investment
RITING & EDITING
Our content marketing experts will start customize content based on the tailored strategies defined for your project. This can be Guest Blogs, White Papers, Infographics, Case Studies, Video and more.
With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.
Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand’s content. Stay up-to-date!
FREQUENTLY ASKED QUESTIONS
Consumers come across anywhere from 4000 to 10,000 ads every day. This overabundance of marketing messages has resulted in consumers sparing hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads, and build trust.
Content marketing usually falls under a more comprehensive inbound marketing strategy. Therefore, the right methods to use may differ from brand to brand. However, there are a few standard content formats that can be modified to suit particular goals such as lead magnets, videos, webinars, email newsletters, among others.
Content marketing uses editorial, graphics and video to attract, inform and engage a target audience. Rather than pushing products or special offers, content marketing works by offering high-quality, targeted material that is first and foremost helpful and useful.
No content marketing tool can replace the need for a good strategy and talented human resource. However, they can help get the job done faster, smoother, and more efficiently. Some of the best tools are HubSpot, WordPress, Google Docs, Yoast, Buzzsumo, Ahrefs, Google Analytics, among others.
Continually changing trends, the need to publish content frequently, accurately measuring ROI, avoiding content creator burnout – these are just a few challenges that digital marketing agencies face regularly. However, an understanding of the market, the right experts and tools, and a well-planned strategy go a long way in overcoming these content marketing challenges.
Digital marketing agencies understand one basic concept regarding content marketing – different types of content generate a different number of leads. Therefore, few preliminary steps must be followed regardless of the brand – market research, identifying and creating high converting content, creating lead baits, etc. All these steps require in-depth understanding and expertise related to the market, the audience, and the various digital platforms.
Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.
Both business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.
The beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.
First, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.
With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content.
Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.
For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.
To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.
While the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.
These two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.
While content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.
When you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.
For example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and average time to close.
Far from a short-term effort, content marketing is a long-term strategy. While you’re likely to see more social shares and new leads within the first few months of implementing your campaign, your ultimate goals should be long-term. Since your content can provide value for many years to come, consider it an asset that you’ll be able to use to build loyalty, generate leads, and drive sales far into the future.