Email Marketing Agency
As a leading Email Marketing Agency in Dubai, we offer email marketing services that generate revenue and better leads. The internet has created a completely innovative means of reaching prospects called Internet Marketing. There are a number of means of reaching your clients for business communication and transactions, one of which is email marketing. Email marketing is one of the most important tools for completing a business transaction as it allows for communication and personalised messages, producing better results than advertisements on TV and radio.As a top Email Marketing Agency in Dubai, we know that when done perfectly, email marketing helps in converting prospective customers into loyal customers.
Despite the popularity of social media and unsolicited spam, email marketing remains one of the most effective marketing tools that will help in nurturing a lead and converting them to loyal customers.
Why email marketing services are relevant
As a leading Email Marketing Agency in Dubai, we have immense success in converting potential customers into the real deal. Here’s why email marketing remains popular today
The number of people who use the internet over social media is higher than expected
- A number of people prefer the use of email marketing over other forms.
- In today’s times, people regularly check their emails daily
- Email marketing persuades people to make a purchase or make use of a service over any other forms of advertising.
- Emails have a higher order value than social media.
Important Benefits of Email Marketing
- Helps build relationships: Sending out emails helps in developing and creating better relationships between the customer and company. It also helps in bringing about trust in a product or service, encouraging customer loyalty and better business relationships.
- Helps target markets: Email marketing helps business organizations reach those who have opted to receive communications on specific topics of their interest. It also helps in creating a personalized and topic relevant message.
- Brings in better Return on Investment: Email marketing allows a business organization to track their investments and improve upon themselves. When it is done by experts in this field, it proves to be quite effective.
- List Ownership:Using social media platforms usually puts a business at risk of being suspended or deleted owing to a new policy or a rule. Email marketing services bring you a much better alternative as you are the owner of your list and no one will be able to take that from you.
- It is cost effective: Email marketing is not an expensive method of marketing your business to a customer. Thus it is helpful in getting a business to cut their costs. Rather than make a payment every time you put out an advert on social media, email marketing helps a business to reach many customers without incurring huge costs.
Why you need us for your Email Marketing Service
While email marketing looks to be quite simple, in reality, it is not. As a leading Email Marketing Agency in Dubai, we understand that issues such as building an email list and marketing products that convert can sometimes be a bit of a challenge. Hellopixels understands these issues and we always try to come up with the most effective and creative solutions for this.
FREQUENTLY ASKED QUESTIONS
Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”
Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.Focus on the value you create for the customer and the benefits you are offering.
Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.
When would you buy a product?
When it provides a solution to an existing or future problem. When you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you.
Well, then you have your question answered.
So, convey to the audience that your product/service will provide them with a solution and add value to their life.
Share testimonials and case studies to build trust.
Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that emotionally and rationally connect with the customer.
Going into 2020, Email marketing is still one of the most effective tools for a small business to reach customers. If you think about it, it makes sense.
Instead of posting content on your site and just hoping people will see it, or posting on social media and hoping fans will see it, you’re sending information, answers to problems, and other content directly into each prospect’s inbox, where they are far more likely to see it! Even if they don’t open it immediately, they’ll still see the subject and your company’s logo, service offering, etc… each time you send email. This way, you’re always communicating directly with your prospects or clients.
NO!!! Never. It’s tempting, but resist that temptation every time. The only way you should attain an email subscriber list that’s truly beneficial to your company and your clients is to grow it organically. First, many email service providers won’t allow you to use a purchased list. Second, the addresses found on lists like these aren’t high-quality leads.
These lists won’t contain prospects truly interested in your services, since they didn’t opt-in to your specific email list directly, so they’ll be more likely to mark your email messages as spam.
Offer your audience a strong asset in exchange for signing up to get your emails. Put this offer on your site, your social media accounts, landing pages on your website – get the word out, and be active, and your prospects will qualify themselves by opting into your email.
For some, an email newsletter is the right way to go. For others, a different approach is better. Newsletters feature several pieces of content, like recent blog posts or special offers. But it’s perfectly fine to send an email featuring just one piece of content, or a specific marketing message. Be sure to tailor your structure to your unique audience, then see what works best by experimentation and tweaking
There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra, or writing in all caps. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different.
The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.
Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.
Don’t forget to make your email template responsive, so that it looks good across all devices.
All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.
If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.
So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.
The basic role of an email is to first connect with the customers, leverage this tool to the maximum.