From hoardings to unipoles and from bridge banners to lampposts, Models and digital representations of mega coms, metro pillar ads, Mupis, and OLED digital screens are some of the prominent outdoor marketing equipment in use in the UAE.
Digital out-of-home advertising or marketing is the most effective type of outdoor marketing in the world. DOOH with improved data-driven targeting and setting up creative centers with data from social media platforms is Twisting OOH with Adtech, geofencing retargeting, monitoring, and attribution. Interactive or static ads in DOOH enable customized DOOH ads that are based on the business campaigns scheduled on the client’s business calendar.
Out-of-home advertising(OOH) or marketing usually involves billboards, transport shelter ads, and poster prints on buildings, Installations, and structures. They are non-digital and not electronically programmed.OOH actually bloomed and gradually shaped into Digital Out of Home advertising (DOOH).
There are 8 major types of billboards in the UAE. They are Static Billboards, Digital Billboards, Digital billboards, Banner Ads, Wallscapes, Mobile Billboards, Lamp Posts, Interactive Billboards and Wild Postings type billboards.
Traditional outdoor marketing is also called out of home (OOH) marketing. They include Billboards and posters that are non-programmed and non- digital. They are just placed where the Market professional understands a gathering without any study or intelligence used in targeting audiences. This type of outdoor marketing lacks data and information to execute target marketing as done in DOOH.