What are the various ways to measure the effectiveness of an advertising campaign?

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = Revenue + Return on investment (ROI) There are various ways to measure the effectiveness of advertising campaigns: Conducting a survey after the campaign ends Proportionate increase in the sales of that particular product/service More customers calling to a toll-free and prescribed lines Redemption of coupons and vouchers Increased footfalls in the store to purchase product/service Increased click on the company’s website.

How would you choose the best media to promote your advertisement?

It depends on the following factors: Reach Geographical spread Nature of target audience/clusters Previous successful track records Low budget; high returns etc.

What are the different types of outdoor advertising?

Billboard advertising. Point of sale advertising Retail advertising Vehicle advertising Construction advertising

Why would companies pay so much for outdoor advertising?

Companies are willing to pay such a huge amount for outdoor advertising for the following reasons: Long life of advertisement – A billboard advertisement is placed on a location for a specific period of time on popular locations. The advertisement catches the attention of people who take that route or road every day.

What do you think is a good location for an outdoor advertisement?

Ideally, your advert should be in full view of your target audience if you want results. … Likewise, a younger audience may visit local bars, cinemas or other places of entertainment and so this is worth bearing in mind when you are looking for a position for your outdoor advert.

Outdoor Marketing in the Emirates

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SUPERLATIVE Outdoor Marketing agency in Abu Dhabi

The Billboard signs outside, the posters and stickers at bus shelters, stickers on shopping carts at a departmental store, the illuminated poster boards aligned through dividers on roads, stadium signages, ads-induced elevators, and lifts, and all forms of out-of-home-advertising in a cloud is known as outdoor marketing. Outdoor marketing in the UAE is a bomb ticking, owing to new concepts and ideas by the day brought up by businesses who are ever innovating and evolving their presence outside consumers Interactive devices create a promising effect and knowledge about their products and services outside the audiences’ indoor digital limitations. Our team of outdoor marketing experts in Abu Dhabi has tapped the latest techniques in outdoor marketing to market-position our clients and propel their business objectives through the medium of outdoor advertising in methods and procedures like no other. Noticed an acceleration in outdoor marketing after the COVID-19 pandemic? With borders flung open in 2020, UAE is the King of all transits and the Emirates surely does live up to its name. Home to some of the best digital billboards in the world, 500-meter hoardings in Dubai to illuminated digital banners on connecting bridges and lighting up the Burj Khalifa on occasions, outdoor marketing experts at HelloPixels have played an active role in contributing a fair share to the explosive and ever-churning outdoor marketing industry in the UAE.

ADVANTAGE, Outdoor Marketing companies!

Outdoor marketing or out-of-home marketing has a huge benefit over marketing on personal devices or the personal space of consumers. Can you switch off a digital billboard on Sheikh Zayed road? Exactly! Unless you wouldn’t want to face charges. Outdoor marketing techniques cannot be personalized for a single person but can affect every single person who lends their attention to it.

The possibilities outdoor marketing techniques can bring about a business, they are endless. Trust us, they are worth the hype! Outdoor marketing creates an emotive and memorable impression in the minds of the audience. Brand awareness is a by-product of stringent and effective outdoor marketing.

Let’s look at the advantages of outdoor marketing:

Inescapable - You don't need to look out for outdoor marketing as you leave the house. They just happen to you! That's the complete psychology behind this technique of marketing. Consumers are predestined to indulge in outdoor marketing techniques as they leave homes unprepared. When predestined, owing to strategic placements of outdoor marketing techniques or advertising by experts like us in the field of outdoor marketing, you are bound to indulge in these advertisements without prior notice. You are welcome!
A friendly interface - outdoor marketing is a friendly affair. Walking through the Emirates mall during the holiday seasons, you are bound to come across businesses approaching you to try their samples, involvement in their activities, 3d boards, ads on lifts and so much more. The effect, this technique under outdoor marketing has in the hearts of consumers is simply amazing.

Our research and Marketing team at HelloPixels put out research information and studies stating, individuals who indulged in a few outdoor marketing methods without their knowledge went to bed happier and 78% of them passed on the message to their peers.

Expanded Horizons - With an aging crowd who were the pillars of the beautiful Emirates we have today, the senior citizens and guests are not that tech savvy. They live their traditional ways of spending time and enjoying life outdoors. We at HelloPixels made sure to keep our senior citizens as a priority. We custom-tailored billboards and hoardings that not only illuminated in the evenings but were designed in a way that it touched the heritage of the UAE to soothe the aged, clarity with big fonts, and colors that shone during the day and created an impression amongst the elderly, that we care about what you get to see as advertisements outdoors. We tapped a new niche of an audience when we expanded our reach to the elderly and the less tech-savvy when we brought out the best in outdoor marketing. With the best life expectancy in the Middle East, we embraced the most beautiful audience in the UAE, with an amazing outdoor marketing strategy to make them feel important. Important enough to know, the goodwill we are marketing around you on behalf of our clients. Thank you for OUR today!
Established brand awareness - outdoor marketing techniques are bound to establish a sense of strong brand awareness among individuals. The fact that traffic lineups and untoward blocks on busy roads can create boredom and our eyes looking to settle at something as the human eye is a wanderer till they grasp something to behold, studies show waiting long hours to close in on traffic propelled actual time spend looking at all billboards in their vicinity to kill boredom and as diagnosed by outdoor marketing experts, they take the information home and start pondering or sharing the details at family time. Possible leads!

The HelloPixels arsenal of outdoor marketing

Outdoor marketing with us? Here’s some clarity on what we have onboard our arsenal regarding outdoor advertising. HelloPixels have segregated outdoor marketing into two major components. The first one is traditional, old school Out- of Home advertising (OOH) and the second component is one of the latest digital marketing techniques called Digital Out Of Home(DOOH) marketing.

OOH by Outdoor advertising companies in Dubai

Out-of-home advertising(OOH) or marketing usually involves billboards, transport shelter ads, and poster prints on buildings, Installations, and structures. They are non-digital and not electronically programmed. A wave of modernization has hit this type of outdoor marketing owing to an increase in the types of formats available, modern techniques to study intelligence in location and geography for advertising, and advanced target audience measures. Fun fact! It is OOH that actually bloomed and gradually shaped into Digital Out of Home advertising (DOOH)

DOOH by Outdoor brand marketing agencies in UAE

Now, this is a storm brewing in the desert! Digital out-of-home advertising or marketing is the most effective type of outdoor marketing in the world by far. We have been Digital Out of Home advertising and marketing for more than a decade in the UAE and the rest of the GCC with almost 1236 Artificial intelligence-induced billboards and banners across the Middle East. We have boosted client sales conversions with the use of the most modern technology in DOOH with improved data-driven targeting and setting up creative centers with data from social media platforms. Twist OOH with Adtech, geofencing retargeting, monitoring, and attribution and we have DOOH! Choose from interactive or static ads in our all-DOOH arsenal and get customized DOOH ads that are based on the business campaigns scheduled on the client’s business calendar.

FINALLY, Billboards and other prominent outdoor marketing techniques

From hoardings to unipoles and from bridge banners to lamp posts we at HelloPixels are innovating our outdoor marketing techniques this summer. Check out our trending outdoor advertising facilities at a periodical advertisement workshop at a HelloPixels target point near you and avail of season benefits for your business. WE GOT THEM ALL…Models and digital representations of mega coms, metro pillar ads, Mupis, OLED digital screens, and much more! Emirates is calling out, it’s up to you to OOH or DOOH! Catch you at our target points where knowledge is simply uplifting…

Frequently asked questions

What are the types of prominent equipment and tools used in Outdoor marketing in the UAE?

From hoardings to unipoles and from bridge banners to lampposts, Models and digital representations of mega coms, metro pillar ads, Mupis, and OLED digital screens are some of the prominent outdoor marketing equipment in use in the UAE.

Explain DOOH?

Digital out-of-home advertising or marketing is the most effective type of outdoor marketing in the world. DOOH with improved data-driven targeting and setting up creative centers with data from social media platforms is Twisting OOH with Adtech, geofencing retargeting, monitoring, and attribution. Interactive or static ads in DOOH enable customized DOOH ads that are based on the business campaigns scheduled on the client’s business calendar.

Explain OOH?

What are the Types of billboards in the UAE?

There are 8 major types of billboards in the UAE. They are Static Billboards, Digital Billboards, Digital billboards, Banner Ads, Wallscapes, Mobile Billboards, Lamp Posts, Interactive Billboards and Wild Postings type billboards.

Explain traditional outdoor marketing?

Traditional outdoor marketing is also called out of home (OOH) marketing. They include Billboards and posters that are non-programmed and non- digital. They are just placed where the Market professional understands a gathering without any study or intelligence used in targeting audiences. This type of outdoor marketing lacks data and information to execute target marketing as done in DOOH.