Social media analytics is all about measurement. Measuring the performance of your social channels, your marketing campaigns, your PR activity. Also, measuring the performance of your competitors and other brands. If you’re going to measure – and you seriously have to – you have to report results
Here are some tools you can use to analyze your social media audience:
1. Friends+Me (Facebook, LinkedIn, Twitter, Pinterest)
2. Followerwonk (Twitter)
3. Tailwind (Instagram and Pinterest)
4. Social media insights (gender and location data)
5. Google Analytics Audience report > Gender and Location.