30 May 2022

2022 – Top SEM services tips in Dubai and Abu Dhabi

Building a website is the first step in establishing your online presence! With that initial step, you have just started your business in the digital world. However, you have to promote your website online for potential leads and sales. Here, most of you are familiar with the word ‘SEM’ or search engine marketing. SEM services allow you to promote your website with improved site traffic and conversion rates. Moreover, while establishing your business in Dubai or Abu Dhabi, you will have to fight in an increasingly competitive marketplace. Therefore, you have to choose the best SEM agency to grow your business online providing successful insights.

While implementing SEM, website owners get access to tools that ensure effective keyword research, budget planning for online ad campaigns, and finally, analyze the marketing results.

What SEM Services agencies do in Dubai and Abu Dhabi?

SEM or search engine marketing is a paid marketing option where you can advertise online. While advertising, your keywords reach the top of SERP pages for specific keywords and search phrases.

Although, it sounds simple, you have to consider a lot of significant factors. Here, SEM agencies provide the right support by considering different aspects such as,

  • Keywords to target
  • Will you get enough traffic for the given keyword?
  • Whether it’s relevant to your business?
  • What is your competitor ranking?
  • Unique selling point

Unlike many other marketing strategies, SEM requires careful planning and execution for better results.

How to do successful SEM services in Dubai and Abu Dhabi?

As years pass by, we’re getting more advanced and digital. Similarly, 2022 has a lot to offer with plenty of latest technologies and innovative business ideas.

Advertising online has become one of the most important parts of your marketing budget. As per the reports, most of the companies are increasing their digital marketing budget and invest less in the traditional marketing. Moreover, if you’re trying to promote your business in Dubai or anywhere in UAE; you have to find a highly-skilled SEM agency.

Since new technologies emerge every day, we have to find the most suitable way to execute our SEM services.

SEM Agency, SEM Services, SEM Firms, SEM Consultants, SEM Company

Find the below given tips to enhance your SEM marketing in 2022,

  • Have a dedicated landing page

Initially, you have to create a dedicated landing page for each of your ad campaigns. Whereas, some of the companies doesn’t have a proper landing page for each of their product,

Due to this reason, it’s hard to identify the number of conversions and measure the success with SEM. Because, it’s not easy to identify the source of conversion and the ROI,

So, before starting with the ad campaign and sending traffic to your website, set up your landing page. Furthermore, set up landing pages for all your products and services. Also, use contact forms to measure the result of your ad campaigns.

In order to avoid any common mistakes, you can approach a leading SEM agency. Remember, if you have to sell some expensive product or service, your landing page cannot sell but provide leads that enter the sales funnel. Now, get your contacts and start working on them.

  • Improved Keyword research

Keyword research is the most significant factor that boosts up your conversion rates. Moreover, you should know to do it right in 2022. There are few marketers who spend weeks on keyword research alone.

Well, keywords are important and so, you have to approach the best SEM agency in Dubai or Abu Dhabi. Such agencies are up-to-date with changing search engine algorithms and how they bring results to you!

Furthermore, people write something different always, but Google gives them same results. So, keyword research is important but you have to keep a note on changing algorithms and how it works for your business.

For example – you can create different ad groups and provide 2 – 3 keywords in each ad group without any negative keywords. Here, you don’t have to spend much time but look up for better results.

Google algorithm changes are unpredictable and so, do some adjustments to identify people search phrases and work accordingly.

  • Provide some freebie

When you invest in advertising, try to get the maximum results as possible. In certain cases, people may not contact you, here the actual conversion rate can be somewhere between 0.5 to 2% depending on your product or service.

As per the reports, people reaching your website through SEM usually don’t contact you. This turns into cold calls and you will have to work hard to contact them. Most probably, they search for something new or learn more about your products or services.
While approaching SEM agencies in Dubai, they work on bringing new prospects to your business. Now, get in touch with these prospects and make them feel special and well-looked after. Moreover, having a freebie on your landing page will boost the conversion rates. For example – provide e-book, white paper or even presentation slides for people looking for more information on your product.

  • Email Campaign

As a next step, follow a lead nurturing email campaign for freshly opt-in leads. Most of the B2B businesses start chasing and calling customers while they get their contact numbers. Such instances lead to losing those prospects, so give them some time to research before they reach you.

SEM agencies suggest email campaigns work as an effective way to communicate with these prospects and allow them to take decisions. Once they get a clear idea on your product or services, they may reach you. Furthermore, this shortens your sales cycle!

  • Make it Human

While handling your project your SEM agencies in Dubai or Abu Dhabi, they make it more human. It looks obvious but most of the time businesses forget it. When people feel they communicate with humans, it remains a winning factor.

Don’t frustrate your visitors with inhuman support elements. Whatever you do, focus on making it more human. Further, in b2b prospects human interaction develops a successful business strategy.

Most of the visitors look for human interactions with business people. Therefore, put some faces on you landing pages. For example – videos, testimonials, and more.

Best SEM Services agency in Dubai or Abu Dhabi

Hope you’re clear with the SEM services to improve your conversion rate in 2022. While growing your business in the Middle East, you need a perfect marketing team. Therefore, choose the best SEM agency or hire the best team to work for you! Because, they have the right expertise and skills to market your product or service online!