We will be discussing the importance of email delivery to the recipient’s Inbox. You may be a person who is sending frequent business emails. So it is really important to know what happens If your emails are not delivered to the recipient’s Inbox. What we expect while sending emails to our contacts is always people have to receive and read our emails, but unfortunately we are not sure about whether our emails received properly or not even though we set a read receipt request it is not always mandatory to get a read receipt.
Usually when you try send an email, if the email somehow rejected by the recipient server, you will get a bounce back message informing that the email was not delivered successfully. That is actually good because you will get to know that the email has to been received. In that case you can try sending it from a different or personal email address.
Suppose what if the email you sent is delivered to recipient SPAM box? Here is the big deal.
As you know most of the us uses Outlook to configure our company email and POP3 is the most commonly used protocol to configure email client like Outlook. People are configuring POP3 in order to download a copy of emails to their computer or laptop so that if there is no internet connection also they will be able to access their emails.
The main thing to notice here is that- POP3 only synchronize the Inbox. So emails which are received in SPAM box of recipient webmail will not be synchronized with the recipients Outlook. So recipient will never know about the email. Unfortunately, you will not receive any bounce back message as the email is originally delivered but in the SPAM box. So there you are stuck. So here is the importance of selecting best email solution for your business email.
Why your emails are marked as SPAM?
It is very common for a mail IP address to end up on a public blacklist, especially on a shared server. It could be due to huge volume of emails coming from that server, or messages seems to have characteristics of spam in them. Each email SPAM filtering service check the reputation of incoming email, that means the reputation of incoming email server IP. If the IP address of the server is blacklisted, eventually the message will be marked as SPAM.
How do you overcome?
Always select the best email hosting services like Google Apps, Office 365 etc, where you have inbuilt technology so that the email server is not blacklisted. In fact, nobody blacklists Google or Microsoft!
Do not send your business marketing campaigns using your company email server. It is highly recommended to use newsletter services like Mailchimp, Salesforce to send out your marketing emails.
Always install an antivirus in the computers/devices where you use your email accounts, to avoid any malwares sending SPAM emails using your credentials.
Do not submit your email credentials on any SPAMMY links other than your webmail.Be aware of latest email SPAMMING techniques