27 Jul 2022

10 Tips to Increase Sales of Your Woo Commerce Store

Take a moment to consider where you are in your WooCommerce journey. Or perhaps your dropshipping business is already well established and you’ve just launched a new store to sell customized running shoes.

It is essential that you employ innovative techniques if you own an online store. Using these tactics, you should be able to attract a big number of customers. Making use of the WooCommerce plugin is a smart move. WooCommerce sales can be boosted with the addition of a few third-party plugins.

10 Beneficial Tips to Increase Sales

As a general rule, new initiatives might be tough to develop because there aren’t many solid ideas to choose from. If you’re looking for some ideas on how to attract new customers to your WooCommerce business, We’ve done the effort and come up with the following list.

  • Create a Memorable Video Campaign
  • Apply Discounts and Coupons
  • Optimize Website Speed
  • Make Your Products Easy to Find
  • Integrate High-quality Product Images
  • Quick Checkout to Prevent Cart Abandonment
  • Flash Sales
  • Add Clear Call to Action (CTA) Buttons
  • Utilize Upsell and Cross-sell Techniques
  • Engage Customers in Social Media

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1. Create a Memorable Video Campaign

A common belief is that video is more effective than text or even photos at capturing attention. Video material can help draw more customers to any type of business, whether it’s social media (showcase some of your best products) or a physical store (like an ongoing promotion).

If you’ve considered video but lack the expertise or budget to pay a video maker to create the material you desire, there are other, less expensive options. It’s possible to use simple video tools like the WooCommerce Product Video Plugin to make all of the videos you need. Your audience will be pleased by your use of text animations, Instagram story videos, and product demos. You can also use video testimonials from satisfied customers to reassure new customers.

2. Apply Discounts and Coupons

Who doesn’t enjoy the convenience of using a coupon or getting a deal on a product? Customers are always on the lookout for methods to save money. As a result, discounting is an easy way to boost sales for WooCommerce stores.

In order to gain more clients, revenue, and profit, you provide discounts on your products. Customers that are pleased with your products and services are more likely to buy from you again in the future, increasing the visibility of your business. As a result, both customers and store owners benefit from this arrangement.

Discounts can be applied in several ways. It’s possible to offer a variety of discount options in your WooCommerce business. Pop Ups, banners, and widgets can be used to promote your discounts.

3. Optimize Website Speed

A fast-loading website that makes it easy for customers to go through the products is essential for an eCommerce business’s success. Even if your WooCommerce sales aren’t directly affected by your website’s speed, it could still be the determining factor in whether or not you attract new customers. It’s possible that your visitors will abandon your site if it takes too long to load. As a result, you must make certain that your website loads quickly.

Selecting the correct WooCommerce hosting platform can guarantee this. Plugins and themes that slow down your website’s performance can be avoided by using a simple theme instead. Several tools are available to assist you improve the speed of your website and reduce processing time.

4. Make Your Products Easy to Find

Make sure your WooCommerce store’s product page is easy to find before you lose them halfway in finding the desired products. Additionally, the checkout procedure should be swift and simple. Make sure to include features like filters, menus, price sorting, and so on.

If you want your customers to buy from you, you need to make it as simple as possible for them to do so. The buy buttons in WooCommerce are simple. Plugins, on the other hand, can make the process even more efficient. Do not forget to allow for the spread of your content so that you can gain new clients and see a boost in sales.

5. Integrate High-quality Product Images

There should be plenty of eye-catching product photos on your eCommerce website to draw in your target audience. The aesthetic appeal of your store to customers is enhanced by the use of high-quality images and symbols. They’re also critical in getting customers to buy your products and boosting your WooCommerce store’s revenue. 

Although it is critical to include high-quality photographs to improve your store’s visual appeal, they should not be so large as to slow down your website. Your WooCommerce store’s visitors will have to wait longer if you don’t optimize the images before uploading them.

6. Quick Checkout to Prevent Cart Abandonment

The checkout procedure is critical to the success of any e-commerce site. The more customers you can expect to draw to your store as a result of the smoothness and speed of its checkout experience, the better. Cart abandonment, on the other hand, is a growing worry for online store owners.

For this reason, entrepreneurs use a variety of strategies to keep clients from abandoning their shopping carts. People will be more likely to complete their purchases if you make the checkout process as simple and quick as possible.

7. Flash Sales

It is possible to increase lead conversion, improve brand recognition and customer loyalty, sell products that aren’t in high demand, and generate income by using flash sales, or “deal of the day.” Flash sales, which rely on customers’ preoccupation with getting a deal, are a good example of how this strategy works. There is a noticeable decrease in stock available to buyers. Flash sales, when combined with a clearly visible countdown timer, can significantly boost revenue.

Be sure to spread the word via social media, email newsletters, or push notifications when you have a flash sale. The categories that are included in the flash sales will see an increase in traffic.

8. Add Clear Call to Action (CTA) Buttons

In order to maximize your conversion rate, you want to include CTA buttons, but not just any CTA buttons. To accomplish this, you must strategically put your call to action buttons so that your prospects can easily find them.

It’s important to remember that your prospects shouldn’t have to sift through long pages of content in order to take action. Make sure your WooCommerce store has enough of “Add to Cart” and “Checkout Now” buttons to encourage customers to make a purchase. 

9. Utilize Upsell and Cross-sell Techniques

Using upselling and cross-selling strategies is a great approach to grow your WooCommerce business. As a result, it is imperative that you make relevant product recommendations to your customers at just the correct time.

How do you know when it’s the proper time?

When a consumer adds an item to their shopping basket, you can suggest similar items to them. You can also use pop-ups to promote products during different stages of the purchase process. Using this functionality does not necessitate relying on a certain tool. Because it’s a pre-installed feature that encourages shoppers to fill out their shopping carts with more items.

10. Engage Customers in Social Media

You must take advantage of the growing importance of social media in today’s business world. It is now the preferred method of promoting WooCommerce stores for marketers. However, rather than pushing your items, you should put your energy into interacting with clients on social media.

When it comes to your products, you may as well think of yourself as a customer who is inundated with messages, tweets and adverts. You’ll rapidly grow tired of it and never even open the advertising texts. “Engaging” becomes relevant in this context. It’s much easier to make a purchase when you can read customer reviews, see how you engage with other customers, and get a greater sense of your brand. You can take advantage of a lot of Facebook traffic by adding your WooCommerce items to your Facebook store profile section.

Final Thoughts

Having the appropriate tools and plugins may make a tremendous impact in your business, whether you’re just starting out or want to boost your sales.