The importance of digital marketing for your business in the UAE

 

The world of Digital marketing services

Digital marketing is the use of digital channels by an organization, a company or a business of any scale to sell, promote and give knowledge about their products and services to a targeted audience of customers in a specifically analyzed geography. Let’s indulge in some digital facts about digital marketing around the globe and in the UAE. By the end of 2022, almost 70% of the world’s population, that’s a record 4.5 billion people, used the internet globally. 2021 saw a rage in the increase of active internet users around the world. Stats denoted a 400 million jump in the global census of world-wide internet usage. The digital marketing industry, in 2020 was evaluated at $350 billion and is all set to catapult to reach 787 billion by 2026. Did you know 55% of advertising world-wide is digital? 2021, had an estimated $436 billion spent on digital advertising globally, whereas offline advertising stood at $196 billion.

Why a digital marketing company can market-position your business the right way

Channels of digital marketing services

The world of digital marketing consists of different channels that can be used by businesses to reach out and target the right consumer audience at the right time. HelloPixels, a digital marketing company established in the UAE, has a strong market presence in the world of digital marketing around the GCC and the European Union of countries. 720 digital projects established and running across the globe and a prominent presence in digital marketing services in 19 countries, HelloPixels is an expert at analyzing and revealing the ever growing world of digital marketing in an effective manner. Mr Vibin, a business development manager with HelloPixels in Abu Dhabi gave us some insight into why digital marketing is the need of the hour in the UAE. He swears by the most important channel in the world of digital marketing. It’s called Content Marketing.

Content management by digital marketing consultants

He explains content marketing as ‘the strategic implementation of skillfully crafted words, pictures, videos, emojis, layovers and other creative GIFs put together to create a desired effect in the minds of online customers and visitors, which is periodically timed and published in different channels of digital marketing in order to achieve desired results and specific sales conversions‘. Content should be crisp, compelling and on the dot. High quality content always paves way for better results with the audience reach and sales conversions when utilized the right way in all channels of digital marketing. An expert Content creator and content writer is what makes the difference. Digital marketing agencies invest in getting the right content management team when it comes to the client’s content. Mr Vibin spoke about coming across businesses that tried to handle their content in digital marketing all by themselves without an expert opinion and how the content management team at HelloPixels had a huge task, reviving the reputation of the organizations in an organic manner. These self-inflicted scenarios of managing content by themselves took more time to reach the desired online traffic and sales conversions than the usual when content management is undertaken from the start by expert digital marketing agencies. The right content is like building a relationship with the audience. It helps your business improve the conversion rate and generate the set target of leads required by the organization.

These are the results of a consistent manner of content marketing in the digital World which can only be achieved through professional digital marketing services:

✓ Loyal audience
✓ An increase in the rate of SERP (search engine results page)

✓ New level of brand awareness each time
✓ Increased Conversions
✓ Desired market share
✓ Proper positioning of business in its respective industry
✓ Decrease in unnecessary expenses of trying out digital marketing services that yields no results
✓ Content Scoring! HelloPixels have been assessing and measuring the quality and reach of the content created for clients by tracking the performance of individual pieces of content on how much attention it grabbed, how many online conversions and the amount of time spent on that particular piece of content by online visitors.

“Content is the reason search began in the first place.” Lee Odden.

Websites, e-commerce and homepages crafted by digital marketing companies

The pandemic, COVID 19 triggered a mass migration of businesses from the physical to the world of online marketing. The amount of time people spend on the internet, almost all businesses have a website or a homepage with their relevant presence in social media which is a direct beneficiary of businesses with Websites. An expert digital marketing company offers up to 10 different types of websites rather than the usual freelancer-tailored single type of websites and homepages that do not serve the business to its maximum, reducing its reach, potential and business based objectives. The different types of websites and homepages provided by expert digital marketing companies in the UAE are:

✓ eCommerce websites
✓ Business styled websites
✓ Blog based websites that contain blogs on different topics, searched by the visitor.

✓ Portfolio kind of websites that display searches for Portfolios of work accomplished, individual collection of accomplishments etc.

✓ Events and memorable days type of websites
✓ Personal websites for an individual’s promotion
✓ Membership based websites
✓ Nonprofit websites that do not have the usual marketing cycle as business based websites and homepages. They are more of a message to the world kind of websites.

✓ Informational websites created for only imparting information on the organization, business or the online deity involved.

✓ Online forum websites

SEO by digital marketing firms

Search engine optimization (SEO) helps your business increase search engine rankings in an organic manner to create brand awareness, retrieve the desired demand and enhance online traffic to your homepage. Experts in digital marketing, take SEO’s of their clients’ business very seriously. They propel the market position of the business involved by performing complex concepts that consist of keyword research, backlinks, analyzing Google algorithms around the industry the business is a part of, page experience and assured signals. SEO amplifies the rate of brand awareness and ensures a benefit of trust in the value of the business.

Expert SEO consultants at HelloPixels have proven results with their clients providing them the required organic search traffic which gives out an approximate ROI( Return on Investment) of 5.3X as compared to 2X from paid or what you know as inorganic search traffic. Three types of SEO undertaken by digital marketing experts are:

✓ Technical SEO that deals with the backend core of your website that involves coding, structured data, image compression and more.

✓ On page SEO which involves keyword optimization of websites and homepages of the business involved.

✓ Off Page SEO which involves keyword optimization of pages other than the business websites and homepages. Backlinks are a critical source under this type of SEO’s.

Email marketing by digital marketing companies

One of the easiest ways to connect with your customers and has a proven record of getting 10 times the result in ROI every time a marketing mail is sent as a campaign invite. Email marketing can go awfully wrong without expert supervision and that’s why a digital marketing firm is important to deal with emails going out to customers from a business enterprise. Compiling email lists, arrangement in different categories like a VIP list, qualified customer list, audience in a specific geography, a list of consumers who responded to the post put up and so much more. Digital marketing companies have the ability to have an effect on their email centered audience through the art of automation which in turn creates a bonding relationship and a certain love for the brand. Digital marketing experts provide the following types of email marketing for businesses on a global level:

✓ Email campaigns promote products and services denoting offers and coupons providing special offers that call out for a loyal customer base.

✓ Email newsletters to update existing subscribers on any approaching sale or big bash days.

✓ Automated email marketing that triggers in a pre defined and set manner.

✓ Transactional emails are an automated email system that denotes purchases, bill copies, and updates on shipping and delivery statuses.

Social media marketing services by digital marketing consultants

In the UAE, almost all businesses are online and a participant in at least one medium of social media marketing platforms. That’s the first one in the GCC to achieve such a feat in the fastest time. Social media marketing helps in the most modern marketing techniques to develop the required aura and brand awareness for the business. It helps in audience engagement and plays a pivotal role in bonding relationships with customers online. Expert social media marketing by digital marketing consultants are crucial for businesses as any wrong move on social media can pave way for negative branding. Social media platforms can enlist, display and receive online customers, thoughts and feelings about the brand any time on any given day and this is exactly why social media platforms are supposed to be managed by digital marketing agencies. Digital marketing consultants know which social media platforms works best for your business and helps avert the huge mistake of taking the business on all social media platforms that aren’t necessarily driving any sort of traffic or brand awareness to the organization and at times have a negative effect brought about by Google algorithms due to inorganic indulgence on social media for unreal or fake attention which is fatal for the online presence of a business. Facebook business, reels on Instagram, WhatsApp business, LinkedIn, Reddit, Twitter, Snapchat, shorts on YouTube , all these Social media platforms work differently when it comes to promoting businesses online. A digital marketing expert knows the approach, timing, content type, the right pictures, videos or layovers for that particular product or service being sold by the client targeting the right audience in a given geography.

“The buffet is ready, we are serving, a knack for Creative content, pristine graphic designs, innovative photography, shooting & editing high quality videos, social media community building, Research and analysis of online customer & competitor behavior, online advertising with a difference, the art of trending on social news, media sharing, micro blogging mixed with just the right amount of Facebook, Instagram, Twitter, a pinch of TikTok, quality Pinterest to post, LinkedIn and YouTube. For dessert, we have Snapchat, Tumblr and Reddit. Bon appetit!” HelloPixels

Video marketing by digital marketing company

90% of businesses online use video marketing to get the desired reach and traffic online. With up to 1.87 billion YouTube users worldwide, did you know, YouTubers uploaded 720,000 hours of videos on YouTube each day, throughout 2022? These astonishing figures are proof, how much businesses are dependent on video marketing for their business objectives. The following are the types of video marketing undertaken by businesses around the world:

✓ Demos of products and services
✓ Live streaming of brand events
✓ How- to- do videos
✓ webinars
✓ Brand documentaries
✓ Cast studies
✓ customer testimonials
✓ brand promoting animations
✓ FB lives, Insta Lives, YouTube lives etc

90% of all time video marketing for businesses were covered, created and cast by digital marketing agencies for their clients owing to their possession of the required apt technical equipment and skilled manpower services. UAE had up to 88% of online video marketing completely undertaken by digital marketing experts for businesses which later paved the way for sales conversions and a loyal customer following.

PPC(pay per click advertising) by digital marketing agencies

PPC is the purchase of visibility online over SERPs(search engine results pages). It’s a type of digital marketing that involves businesses to pay a price each time one of their ads is clicked. Let’s make it more simple. PPC in other words is – You pay exactly for what you tapped! SEM(search engine marketing) is the most popular form of PPC where businesses pay for ad placement in search engines sponsored links. Small scale businesses and start-ups benefit from these types of digital marketing services as they can pay exactly what they signed up for by avoiding paying for audiences or online traffic that they wouldn’t get any benefit from.

Voice marketing by digital marketing consultants

Voice marketing makes it personal with customers online and helps build a lasting relationship at times reaching a vast rate of audiences at times. Amazon Alexa, Google Assistant, Spotify, SoundCloud, Instreamatic or Vocads are some prominent platforms in the UAE. Renowned digital marketers in Dubai, HelloPixels defines Voice marketing as the next big thing in digital marketing in the UAE. Having provided voice makeovers for voice marketing purposes mostly as ads, for their clients across the GCC, voiced ads on Alexa and Google Home caught up really fast and sales conversions actually showed an increased fluctuation in the rate of sales and enquiries. Voice Marketing can:

✓ be used to speak about different products and services of the same brand at different time intervals on the same day in different geographies.

✓ have an effect on a customer’s imagination.
✓ have an effect on a larger audience owing to digital marketing platforms that are voice enabled and being made available on cars, metros, traveling endeavors and other escapades.

✓ effective with notable voices( well known or celebrity voices) used to market that literally create an effect on sales conversions.

✓ keep a track of the targeted audiences and conversions that came by owing to the voice marketing campaign

and that’s why, Podcasts, audio apps, voice assistants are on a hyper boom in the world of digital marketing.

AI(artificial intelligence) with digital marketing companies

Digital marketing consultants are using artificial intelligence in the digital marketing world to understand consumer behavior to increase sales. AI tuned Chatbots answer customer queries that in turn gather customer likes and dislikes, predict sales conversions and develop the best of targeted messages for online consumers all obtained by AI merged with digital marketing services provided by digital marketing companies.

Virtual and Augmented Reality

This is one of the latest digital marketing trends to have come up in the recent past in the UAE and the rest of the GCC council of countries. HelloPixels, Dubai have developed online showrooms for merchants across the GCC with integrated Virtual Augmented Reality. That’s like, visiting and trying out products and using services in a virtual background without having to visit the store physically. Virtual and Augmented Reality can be used:

✓ to build online showrooms, stores and virtual try out interfaces of products and services.

✓ to help customers test the products, check the right sizes etc, before buying them.

CRO by digital marketing experts

Conversion rate optimization (CRO) is a digital marketing procedure undertaken by digital marketing consultants to bring about an increase in the total percentage of online users who performed a predefined action on the business homepage or website. Predefined actions can maneuver an act of purchasing a product, clicking the ‘my wishlist button’, signing up for a service, filling a customer form, or clicking on a given link. CRO can simply be understood as focusing on analyzing what drives, stops, and persuades your business users that in turn can help with providing an amazing online experience to your valuable customer base. It’s basically online company gestures or online organizational behavior toward their customers to grab and bring in people’s attention to the company’s website or homepage, understanding what stops them from visiting your website and what can trigger purchases and sales conversions. CRO’s are usually derived from the client’s website and business based homepages.

Google ads automation by digital marketing agencies

 

Google ads automation is a tool that enables online businesses to automate their Google-ad campaigns. It is used by digital marketing experts on behalf of online businesses for campaign management, trace results, tracking the progress of implemented online marketing strategies which in turn helps businesses save money and instill cost effectiveness.

Mobile and smartphone optimisation by digital marketing experts

Mobile optimisation is the adjustment of your website or homepage content to enable visitors accessing them using mobile or smartphone devices to have a similar experience as when accessing via a PC or a laptop. Digital marketing consultants work around every page and every picture or video on the business homepage to make it count while using a smaller screened device to attract customers and not make it a disappointing experience owing to a need or a lack of a bigger electronic interface based device. How many laptops or PC users are there in the UAE when compared with smartphone users? A total of 58.51% of the total population in the UAE are smartphone internet users. The rest use laptops and PCs and come under smartphone users at the same time. Mobile or smartphone optimisation enables

✓ self reformatting for different mobile devices and hence does not involve an excess in cost charges by digital agencies as per usage

✓ easier navigation of the business homepage cutting out any delay that can occur when a homepage loads on a PC or a laptop.

✓ navigation buttons to look bigger and better that’s helpful for aging customers who want to check out a business page online.

Influencer Marketing by digital marketing companies

Did you know, digital marketing experts, HelloPixels in Abu Dhabi have, ‘your business meets an influencer’ option on their dashboard of digital marketing services? Personally, that was a shocker! Social media influencers play a pivotal role when creating a desired leverage for your online business. HelloPixels tied up with online influencers in 2022 to create a promising online product and packages launch for A&A Associates LLC(www.aaconsultancy.ae) in UAE, simultaneously in different geographies at different time zones. It’s difficult to get in touch with online influencers for your business marketing. Their charges, knowledge about your products, projects and services is a lot of work when you try to approach them personally. Influencers charge less when approached by enlisted digital marketing companies as they know that these digital marketing agencies hold the keys to giving them more branding opportunities down the line. It’s advisable to go through digital marketing agencies for online influencer marketing as they know how to funnel this kind of a digital marketing options to its fullest. Digital marketing agencies can provide better influencer marketing relationships for online business marketing as:

✓ Digital marketing consultants can get you an influencer’s digital marketing services for a company set price tag.

✓ digital marketing agencies know what’s trending online as they dwell there. They know of any negative effect an influencer can bring about owing to their reputation and lifestyle in virtual and their physical reality.

✓ digital marketing consultants are educated and up to mark on laws and regulations of that particular geography regarding hiring an online influencer, avoiding a mishap that can be fatal to the brands online presence and at times have your business pulled up by the judiciary and fined heavily for lack of knowledge on what is permissible and allowed in influencer marketing.

Did you know, market Shares of ‘The Coca-Cola Company’ dropped significantly, the moment football legend Christiano Ronaldo put away a coca cola bottle from his press meet table replacing them with water bottles? It send the world wide Coca-Cola market shares into a frenzy. This is a mistake on the advertising agency’s part as they did not analyze the behavior of a famous personality coming face to face with a product he does not recommend. This was viewed a billion times across the globe and had online memes poking fun at the Coca-Cola brand for months to come. A lack of proper or expert digital marketing can wreck the reputation of your business, even a multi billion dollar business like the Coca-Cola company bore the brunt of it.

Digital marketing services are very important for your business. It’s the life line of an organization that depends on its online presence to thrive and reach its objectives, desired sales conversions and other required results. Digital marketing is a huge topic that gets broader with its ever evolving techniques, development and modernization. Are you looking to start somewhere with your digital marketing for your business in the UAE? Talk to us to know more about the best of digital marketing services and agencies in the UAE.