SEO best practices when using GIFs

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What are the pros and cons of dynamic GIF content?

Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content.

From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web. If you search through Google images or through Giphy, one of the largest GIF aggregators, you can see a massive variety of GIFs on display from all over.

An animated GIF (pronounced both as “jif” and “gif”, and arguing about the pronunciation is a surefire way to start an argument online) is a type of media file that can be inserted into personal messages as well as public content online. A quick Google search defines GIF as “a lossless format for image files that supports both animated and static images,” that rose in popularity during the 1980s. GIFs can express emotions or scenarios in a more dynamic and entertaining format.