With the advancement in virtual assistant technology, voice search has taken centre stage for digital marketers. It’s the hot topic in SEO and its potential hasn’t been fully discovered.People increasingly use voice search to find what they need via smartphones and Google Home. It’s a convenient, hands-free way to search
As a blogger, you’ll probably have heard quite a lot about SEO and how you can use it to expand the reach of your blog, however, there are still many bloggers who aren’t sure where they should start with their SEO, or why they should start it in the first place. Luckily, the basics of SEO are pretty simple to get your head around, and the results really do speak for themselves. As a blogger, you always want to see more traffic, more engagement
Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable way than almost any other form of advertising.
This week on Marketing O’Clock, Google announces passage-based ranking, Facebook and Google release new ecommerce features for the holidays, and more.
Hiring and working with a digital agency comes with a lot of considerations. Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like.
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In this article, you will learn a few ways to use Google Trends
Google is helping retailers maximize exposure of their deals by highlighting promotions in search results.Google is highlighting top shopping deals in search results in an effort to boost visibility for retailers while ensuring shoppers get the best available prices.
In a single year, the popularity of infographics rose to 62 percent, according to the Content Marketing Institute, and its popularity continues to rise. More than 65 percent of the population says they’re visual learners, and that includes the audience that will be enthralled by your future presentation.
Digital transformation is the process of integrating digital technologies to create a new business model or modify existing business processes to meet changing business requirements.Digital business transformation is also a cultural change that enables an organization to challenge the status quo, experiment, and accept failure as well
Building a great brand from scratch is the dream of every startup entrepreneur. If you are starting up, I’m pretty sure you want to build a brand that is friendly, well-known and stands for something beyond profits.In most of the cases, companies try to build a brand with advertising.
What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content. From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web.
Technology is constantly evolving to introduce better and more efficient ways of doing business. Manual and traditional spreadsheets are no longer the best way to do things. Most businesses are recognizing that technologies like ERP software are more robust when deployed over the cloud