What is PPC and how does it help your business?

Have you ever noticed advertisements that appear alongside each search results on Google or other search engines! Some appealing ads may prompt you to click in and find the business behind that attractive ad. PPC agency in Dubai or anywhere in UAE plays a huge role in determining the online marketing trends and thereby establishing your global presence.

What is PPC?

PPC is an online advertising model where advertisers pay each time when a user clicks on their particular online ads. PPC services in Dubai has different models, but the most common model is paid search ad. These ads appear online while searching through popular search engines like Google, Bing or similar search engines.

In this PPC advertising, businesses are charged only when the user actually clicks on their ad and hence, it’s named as Pay-per-click.

What are the different types of ads provided by PPC agency in Dubai?

How PPC services in Dubai support your business?

PPC management Abu Dhabi or Dubai is a great choice for businesses that prefer increased sales, potential leads, and promote brand awareness.

PPC is simply about relevance, when users search for particular products, information or services at any time, PPC advertisers have the ability to display targeted ads at the exact moment when people search for it.

Google Ads is the common platform for PPC Abu Dhabi or Dubai. It’s the latest pay-per-click platform geared up to support the entire spectrum of large and small businesses in the country.

Microsoft advertising is also PPC platform that promotes your ads on site. Microsoft advertising is a keyword-based advertising platform among unique desktop searchers on the Bing network.

  • Ad groups and campaigns – PPC services in Dubai usually begin by choosing the keyword and creating individual campaigns.
  • Keywords – keywords are specifically assigned a match type, which explains the queries for which ads will show. The seven keyword match types are exact, phrase, exact (close variant), phrase (close variant), broad, modified broad, and broad (session-based).
  • Negative keywords – along with positive, negative keywords help to remove unqualified traffic.
  • Audiences – group of users segmented in a variety of ways, mostly audiences are used in remarketing. They are created with specific page views, pages per visit, time spent on site, and more. PPC management Abu Dhabi support in creating a well-organized account structure.
  • Expanded Ad text – After creating the keywords, ads can be written. Ads should include targeted keyword, value propositions, and call to action.
  • Product listing Ads – these are the square units used in ecommerce PPC campaigns. It has the product title, image and prices.
  • Image Ads – Advertisers also choose display network campaigns that utilize image ads. These ads show up within or around millions of sites across the display network. PPC agency in Dubai work on creating attractive image ads that allows users to respond quickly.