27 May 2021

How to boost web traffic and increase conversions with SEM Services?

In the current scenario, web search is the powerful tool for successful business. Most of us use internet to find solutions. Whether it’s a local or global business, internet gives a huge platform for people looking into your products and services. SEM agency Dubai provides a wide opportunity for entrepreneurs to promote their brand online for excellent ROI and incredible outreach.

What is SEM?

SEM targets relevant audience through paid or sponsored ad listings. This allows advertisers to drive traffic and huge visibility across search engines. SEM is also called as PPC advertising. There are plenty of PPC platforms across search engines and social media, Google Ads is considered as the most-popular amongst them. SEM services Abu Dhabi or anywhere in UAE take up SEM as the primary goal to reach potential customers.

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How SEM Agency services Dubai improve your website visibility?

  • Create landing pages

Landing page is a standalone web page that is separate from the main web page. Users usually land on these pages. SEM agency Abu Dhabi or Dubai focus on creating landing pages that lead potential visitors to complete an action like purchasing a good or service,

The landing page serves as a great source of attraction that prompts users to take up your product or service. This may include singing up to receive e-book or whitepaper, registration for a webinar, any contest entry or discount on coupon voucher.

  • Focus on keyword research

SEM services Abu Dhabi or Dubai focus on building keywords that stays in existence with the search engines. The input of these keywords serves necessary pages according to your request.

The whole keyword research process has a unique algorithm, with an appealing word that ranks according to the relevance of search term to the content. SEM agency in Dubai or Abu Dhabi research widely on the use of keywords in their SEM campaign, keywords drives conversion and improves traffic to your website.

  • Appealing structure

Structure is a significant factor to avoid duplication and at the same time provides deeper understanding of the key components in your campaign. So, approaching a popular SEM services Dubai or Abu Dhabi will structure your ad campaigns hierarchically from top down, ad campaign, ad groups, keywords, landing pages, and ad text. Creating a structure enables you to navigate through the entire SEM process in an effective and efficient manner.

  • Ad auction

Most of the SEM agency in Abu Dhabi use Google Ad words to support their clients with huge customer base.

How ad auction works?

Every time the process kicks off with a search query on Google, the advertisers have pre-determined keywords placed in the auction and the advertisers can place their bid, which is the amount of money they are willing to pay per click.

SEM services Dubai will support in the ad auction process and increase the overall quality of your ad. This obviously, increases your website traffic as well.

  • Quality score

Metrics determines up to 50% where your Ad will be placed along the search engine results. SEM agency Abu Dhabi or Dubai will go deep into these analyses and provides a better space for your ads.

Quality score is the function of click-through-rate or CTR, which stays in relevant to your content of the keyword and landing page.

If your quality score is high, you succeed in Ads and enhance website traffic as well.

How SEM services Dubai increase conversion rate of your business?

  • Index web pages with major search engines

For better conversion rate, index all your web pages with the top search engines like Bing, MSH, Google, and others.  Any decent website will be indexed quickly by the search engines. So, consider one of the best SEM agencies Abu Dhabi or Dubai to build your site’s online reputation and make sure your pages are relevant, keeping your visitors engaged.

  • Focus on right search engine marketing platform

Search engines usually have an Ad platform to help search engine marketing. At present Google Ad words is the most-popular Ad platform and Bing Ads come in the second place. SEM services Dubai or Abu Dhabi will support you in selecting the search engine and organizing the Ads as per it.

  • Don’t rush up

SEM is a slow and steady process, you cannot expect quick results. It’s a good idea to start with few campaigns, because running too many campaigns may get you slow in working leaving reduced time to evaluate SEM strategy. SEM agency Abu Dhabi or Dubai will help support your process by deciding the number of campaigns and making it effective.

  • A/B testing

SEM services Dubai always finds a balance between qualified traffic and appealing ads. This can be achieved with A/B test.

  • How companies optimize A/B testing?
  • They don’t test more than one element at a time
  • Accept hard data and trust in it
  • Patient enough because few thousand impressions are required to achieve reliable data
  • Experiment with Google Ads
  • Ad journey

While choosing an SEM agency in Abu Dhabi or Dubai, they make sure that ads land on the correct landing page. The ad message should relate with the landing page message. Multiple ads might end up with low conversion rate, so companies implement specific tactics to boost SEM and increase conversion rate. Always check out for current trends and find ways to improve your campaigns’ performance.

How to choose the best SEM agency in Dubai?

HelloPixels provides one of the best SEM services Dubai and Abu Dhabi with a skilled workforce.

Our team research and implement new tactics according to your business requirements. We have the potential to offer instant results, conversions and incredible website traffic.

Some of the benefits of choosing HelloPixels include,

  • Instant option to reach your clients
  • Create and manage Ads
  • Increase brand awareness
  • Increase traffic
  • Target right audience
  • Test and measure website’s performance

Our SEM agency in Abu Dhabi and Dubai utilize the best practices in SEM, we ultimately optimize your business for better performance in the future.