This blog shows you how to avoid common pitfalls and debunks some common fallacies associated with Digital Marketing.
DO: Focus on Quality over Quantity
It is a fact that Google looks at the ‘freshness’ of a website when ranking it – in other words, how old or new the website content is. And because almost all pages associated with a website have the same PageRank, one way to make the website content seem new is by having a Blog section and adding content on a regular basis.
Every website needs to have a business-related blog for this reason. Why business related? It makes you seem professional and establishes you as a thought leader in your field. So random musings or updates are not what are required, but industry-relevant content that is directly related to your business.
The problem is when some overzealous digital marketing experts decide that blogs must be posted according to a predetermined timetable. Google doesn’t look at how many blog posts you have, but on the quality of each blog. Only if it is worthy of driving traffic to your site will there be any upward movement in your page rankings. On the contrary, focusing on quantity can have the reverse effect of pushing it down the rankings.
So post when you have something interesting to post, not because you have to post something. We live in the Information Age, and it is not hard to brainstorm for content ideas.
DON’T: Spread Yourself Thin
It is a misconception that you have to be present on all the major social media platforms. You don’t.
Often, what happens is that the same content get posted across all the social media handles. But because each social media platform caters to a different demographic, not everything is going to work for you.
Choose your battles wisely. Most businesses have a specific buyer persona in mind, and it is best to stick to the social media platform(s) that cater to this target audience. For instance, if you run a clothing brand, Instagram is obviously the best social media platform to highlight your collection. Posting images of your latest arrivals on LinkedIn has the opposite effect on your brand identity. It only lowers yours reputation in the overall grand scheme of things.
DO: Pay Attention to the User Experience
It is no secret that if your website is optimized for mobile devices, it will be ranked higher. Google specifically prioritizes websites that have Accelerated Mobile Pages because it knows that these pages will render best on a mobile device. This matters to an user who searches Google using his/her mobile device, so make sure that your website and all content on it is mobile-friendly.
About half of all internet access happens on mobile devices, so you also stand to lose out on a major demographic by not having a mobile-friendly website.
A lot has been talked about User Interfaces or UI, but the trend is shifting in favor of User Experience or UX. UI is about having clean, easy-to-use interfaces on your website; UX is about enhancing the user experience. And the more time a user spends on your website, the more highly it will be ranked.
20% of searches are voice searches, so if your website is optimized for voice search, the greater your chances of conversion. While you are at it, ensure that your website is optimized for local search as well. Because at the heart of both lies the user, and it would be folly to keep him/her out of the process.
DON’T: Ignore Email Marketing
It might surprise you to learn that email marketing delivers the highest Return on Investment of all forms of marketing. For every dollar you spend, you get 41 dollars in return. So minus your initial $1 investment, that amounts to a 40% ROI. This has been tested multiple times by many people, and it still holds true.
Some people make the mistake of thinking that emailing customers equates to spamming their mail inboxes. You might be surprised to learn that people do look forward to emails if there is something in it for them. Even a non-profit organization could send out a monthly email highlighting the work that they did during the month, and the feel-good factor results in an uptick in donations.
A lot of ecommerce companies make use of email marketing by sending their customers emails with exclusive coupon codes that can be redeemed for discounts. Even if it eats into their profit margins slightly, a sale with some margin of profit is better than no sale at all.
The trick is to ask your customers or stakeholders permission before your email them. Outline what the email will be – a monthly newsletter, promotional offers, or something else, like an e-book. Once potential clients know what they are going to receive, they can look forward to it. This works better than asking for their email addresses without telling them why you need it.
And when you decide to leverage email marketing to your advantage, make sure you personalize all emails.
DO: Pay for Traffic to Your Website
It is tempting to think that Google rewards those who pay them for ads or sponsored listings. But paying Facebook for ads that drive verified user traffic to your website has just about the same effect, if not more so. Organic search should always be on top of your mind, but inorganic search should occupy the rest of your mind. The end result is that you get people who are interested in your product or services visiting your website, and there is only good for business.
Pay-Per-Click or PPC (sometimes called Search Engine Marketing or SEM) is just about a part of Digital Marketing as SEO or Search Engine Optimization.
DON’T: Forego Professional Assistance
A professional digital marketing agency will have the experience to immediately point what you are already doing right, plus how it could be improved. It will have the necessary expertise on board to help you with all your needs, and more.
How does an increase in your bottomline sound?
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Hello Pixels has offices in Abu Dhabi, Dubai, and throughout the United Arab Emirates to serve clients better. Hello Pixels currently has a client satisfaction rate of 98% and aims to do even better. If you are looking for the best digital marketing company in the UAE, Hello Pixels can be counted on to deliver the results you have been looking for.