Get More Traffic, Inbound Leads, and Sales for your eCommerce Website

Pay-Per-Click is a form of advertising where the advertiser is charged only if someone clicks on the ad. Pay-Per-Click advertising campaigns for eCommerce websites is simple, requiring only a headline and a few lines of copy. In some instances, an image may be required. But nothing to worry, a small image will do, as opposed to one in high resolution. With Google Ads, it is even simpler. You need only a headline, two lines of copy, and a link to your landing page.

Keywords are those words, which when typed into a search bar, trigger the ad. You most likely won’t be the only one offering these products, so expect some competition for select keywords. This results in a bidding war, and the advertiser who is willing to pay the most per click wins the spot. This is where you have to be careful – if you bid too high, you might win the spot, but it would eat into your profits. The key is to find the right balance between ad spending and profitability. You can set limits on your spending.

A keyword like ‘best T-shirt’ is bound to be extremely competitive. It would therefore make sense to bid for a more specific keyword like ‘blue T-shirts’ that has a lower search volume if you sell blue T-shirts. There might be an even lesser search volume for ‘blue T-shirt size XL’ but remember that this is a highly focused search query, and advertising to this demographic means an increased likelihood of a sale. This is why keyword research is important, and a professional eCommerce PPC agency can be of help.

If you are already engaging in some form of Pay-Per-Click advertising, keyword research done correctly by an eCommerce PPC company can let you know of which keywords are underperforming as well as the ones you should focus on. Good eCommerce PPC firms would be able to tell you that you should also bid on the names of your more well-known competitors if you are able to offer the same product(s) as them for lesser. They can also save you a lot of money with a negative keyword strategy.

• Pay-Per-Click advertising campaigns for eCommerce websites can increase traffic by 95%

• Pay-Per-Click advertising campaigns for eCommerce websites can increase conversion rates by 37%

• Pay-Per-Click advertising campaigns for eCommerce websites can improve lead generation by 60%

Over 75% of those who use search engines do not scroll past the first page of Google. What that means that three out of four users never check out the search results on Page 2 of Google. You are missing out on a lot of potential website traffic if your SEO strategy hasn’t gotten you on to the first page of Google. Search Engine Optimization takes time, and a faster way to get discovered and/or to drive traffic to your website is to be on the first page of Google with Pay-Per-Click advertising.


Good eCommerce PPC firms know their way around Pay-Per-Click advertising and delivering results on a tight budget. To increase bang for your buck, the advertising campaign can be switched off at times when search volumes are low, such as at 3 AM in your time zone. If you do not ship overseas, their eCommerce PPC consultants can ensure that the ads are displayed only to users in your country. A good eCommerce PPC company would run A/B ads to see which one is more effective.


There are also other ways a professional eCommerce PPC agency can maximize the returns on your investment. They can set up the eCommerce PPC campaign so that the ads are also displayed for related keywords, such as when someone searches for denim and your ad for blue jeans shows up. The entire suite of eCommerce PPC services also includes the services of an experienced copywriter who will write compelling copy that motivates users to buy your products.