12 Expectations to Consider When Engaging a Digital Agency

Hiring and working with a digital agency comes with a lot of considerations. Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like. In order to ensure that you are getting the most out of your digital agency – and that you aren’t driving them crazy – consider these factors.

Proposal and Strategy

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services.

This can take different forms such as:

Getting value upfront will help you evaluate the expertise of the agency and demonstrates that they are serious about helping you.

Niche Speciality

Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in.


Understanding the legal side of your relationship with your agency will ensure that you don’t have any nasty surprises.

When you sign a contract with an agency, here are some things you should expect:

Cost Expectations

When you are hiring an agency, you are engaging in a form of outsourcing.

But despite the connotations, outsourcing doesn’t necessarily mean cost savings. If you work with the best agencies, you will have to pay adequately for their expertise.

Some agencies may promise to do the same work for less, but there is always a logical reason why one agency charges more than the other. Chances are, they have more experience and expertise.

It’s important to also keep in mind the cost difference between hiring an agency and building an in-house team. Consider how much it would cost you to hire the top talent in a particular field, versus hiring an agency who already has them.

Project Scope

Oftentimes, business owners engage with an agency without a clear understanding of exactly what they want.

Although this is understandable, you should speak with your agency and get a crystal clear idea of what the scope of the project is.

You will need to consider:

Results Expectations

Getting results for your business is the ultimate goal when hiring an agency, but it’s important to have a realistic perspective on what success looks like.