How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways: It allows you to save time and money on marketing, which is time you can dedicate to focusing and spending on other aspects of your business. It gives you access to professional marketers (affiliates/publishers). It exposes your products to new audiences through promotional efforts by your team of publishers (affiliates).It’s cost effective and has unmatched ROI

How do I find quality publishers?

The best way to work with qualified affiliate publishers is to hire an affiliate marketing agency that works with all the networks. The networks provide access to affiliates who’ve been rigorously vetted and had to go through a long application process to be included in the network. Rather than working with only one of the networks, leave the recruiting of affiliates to us. We have years of data and expertise on our side which will make it much easier to match you with the right affiliates, instead of having to play the guessing game.

How does affiliate marketing work alongside other marketing channels?

The great thing about affiliate marketing is that it adds incremental value in the form of revenue without disrupting your other advertising strategies. Because affiliates are so unique and different, you can find partners who will amplify your brand without overlapping in benefits with other tactics you may have in place. Through transaction detail reports, we have access to the IP address of the purchase, which browser it showed up on, time it took place, and other key details that can let you know what triggered the end result: the purchase. At Advertise Purple, we have a team that can track all of this information for you easily on your behalf. Our team of data analysts will make sure you’re not double charged when a sale could possibly be attributed to, say social for example, if there also was an affiliate link.

What is a super affiliate?

A super affiliate is someone who has built a thriving and influential affiliate business and consistently drives a large majority of the sales from any program they promote, compared to other affiliate partners involved in the program. They make a large income from affiliate marketing, which is usually in the range of five or six figures.

What is an affiliate disclosure statement?

When a reader visits a website for a brand that’s running an affiliate program, an affiliate disclosure statement is necessary to reveal to the reader legally that a commission may be paid to the publisher if the reader clicks affiliate links or a sale is made. Think about on social media, how when an influencer is selling a product Instagram, Tik Tok, Twitter, etc have to include a tagline mentioning that it’s sponsored content. The goal for this statement is to be as transparent as possible with the reader and potential purchaser.

How do we track publisher sales activity?

Every publisher has a unique publisher ID, which is used in tracking cookies to record which publisher generates what sales. This activity can then be viewed within the affiliate network dashboard.

What kinds of brands offer affiliate programs?

Brands in almost every industry vertical imaginable have affiliate/partner programs. From enterprise-level companies with billions in revenue to direct-to-consumer brands who’ve matured beyond doing the traditional paid marketing, companies of every shape and size leverage the affiliate marketing model to grow their business. Industries include: Retail Education Direct-to-Consumer Subscription Service Finance Travel Insurance Gaming Beauty/Skincare Telecom Transportation Healthcare Automotive Entertainment Restaurant And many others

What role does affiliate technology play in an affiliate program?

Affiliate programs are run either on an affiliate network or a Software as a Service platform. These technology providers are what make it possible for brands to track and measure the performance of their program as well as properly pay their partners in an efficient, timely way.

Who has control over what an affiliate publishes on their site/blog/social channels?

While the affiliate has control over the general information and content they share to their audience, the brand has control over what information the affiliates within their program share related to their products and services. They do this through their brand terms and conditions. Brands may also have specific branded terms, trademark names and phrases that they prohibit their affiliates from using in their promotional efforts. These details are typically outlined in the brand’s affiliate agreement.

Who manages an affiliate program?

Affiliate program management varies from brand to brand. Some brands choose to manage their affiliate programs in-house or have it managed by affiliate networks. Whereas other brands choose to partner with an affiliate management agency to manage the day-to-day requirements of an effectively-run program. There are also brands, particularly enterprise brands, who take a “hybrid” approach to the management of their program where they oversee elements of it in-house (e.g. high-level strategy, performance and program budget) and partner with an agency to manage the day-to-day aspects.

What does an affiliate program management agency do?

Full staffing to cover all aspects of management: Strategy Development, Partner Recruiting/Development/Optimization, Reporting, Compliance, Forecasting, etc. Ensure the affiliate program protects the company’s brand while optimizing it to align with the company’s goals. Knowing the platform capabilities of the various affiliate networks and technology platforms and how to use them to best accommodate the needs of a program. Cultivating relationships with partners once they’re approved into the program and optimizing with them to improve performance. Monitoring and preventing all aspects of fraud and compliance within the program. Creating and executing a communication strategy for partners to share programs and promotional updates. Analyzing performance to help drive strategy, including weekly, monthly, quarterly and yearly deep dives, as well as campaign debriefs.

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Home » Search Engine Optimization » Local Citation Building

Are you sure you are being noticed by those looking to do business with you?

Citation building is about sending accurate information to relevant websites, including local business directories, so that consumers and search engines know where, how and when to find your business.

If your information is correct and consistent across various data sources, that increases your credibility with Google and other search engines. You need to be found by both consumers as well as search engines, because 51% of all searches have local intent. In other words, they are searching online for a local business like yours. And these local searches, 88% of which happen on mobile devices, have a 2x conversion rate, meaning they are twice as likely to become your paying customers.

What Is Local Citation Listing Mean?

With local citation building services, you can improve your local search rankings,increase traffic, and build consumer trust.

Benefits of a High-Quality Local Citation Service

54% of consumers use local searches to find a business, and 50% of them visit a local business within 24 hours of their search. So you can see why it makes sense to be found by potential clients.

Local directories are one place they look, and common local citation websites include Google My Business, Yelp, Facebook, TripAdvisor, Yellow Pages, and more.

If your brand fails to connect with your target audience, you are missing out on a lot of business. If you get a lot of online traffic from these local citation websites, but a low conversion rate (they don’t visit your local business), your profile needs to be better.

HelloPixels’ citation building services can not only optimize your profile for better conversion rates, we can help you get listed on relevant websites and the local business directories that matter the most.

Local citations are online mentions of your business that contain your name, your address, your phone number or any one or two of them. With our local citation strategy, we help you get featured where it makes a difference. Get started today!

Get your Business Listed on the Digital Map now!

Make sure you have the best citation building consultants in your corner.

Check for existing citations

Remove/Update Duplicate citation

Modify Existing citations

Create Local citations List

Build Local Citations on Credible Platforms

Send Review Reports

Why do you need Citation Building Services?

Benefit from searches for local businesses like yours

Provide accurate information to those looking for your business establishment

Drive traffic to your establishment – both digital as well as physical

Engage with customers who review your establishment

Build trust, aided by a culture of transparency

Our Citation Building Portfolio

Check out who we have worked for in the past and helped make a difference

Accountants

Air Conditioning

Architects

Car Dealers

Car Rental

Carpet Cleaners

Chicopractors

Cosmetics

Computer Repair Service

Contractors

Dentists

Doctors

Event Planning

Gardening

Hotels

Florist

Jewellers

Lawyers

Insurance Agencies

Limo Service

Orthodontist

Personal Trainer

Pest Control

Pet Services

Photographers

Plumbers

Real Estate

Restaurants

Web Design

Travel Agents

Get Your Business Discovered

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Frequently Asked Questions

What are local citations?

Local citations are any mention of a local business anywhere on the internet – in a local business directory, on a website or a mobile app. Local citations may contain the name of the business, address, and phone number (which is called NAP data) or any partial combination thereof, such as name and phone number.

What is citation building?

Citation Building is all about having more mentions of your business on the internet and in local directories. If you are mentioned on a reputable and/or relevant website, it not only boosts your credibility with Google, but also improves your search rankings.

What to include in a quality online citation?

The basics are name, address, and phone number (NAP data). But it is best to be as detailed as possible as to provide whatever information is requested by local business directories and other third-party websites. For example, Facebook and Google My Business may ask you about your hours of operation, as well as the URL of your website. The best local citation is one which is complete and accurate – that is, it contains all the information for the earmarked sections.

Why is citation building important for local businesses?

The more the number of local citations you have, the greater is your visibility to Google. Being listed several times on the internet is an indicator of trustworthiness, as each website you are listed on is managed by someone other than you. This trustworthiness factor has a positive effect on your search engine rankings. This makes you more likely to be found by those searching for local businesses like yours.

What are the types of local citations?

There are two types of local citations – structured local citations and unstructured local citations. Structured local citations, which are listings of your business in local business directories, are the most common. An unstructured local citation is a mention of your business (name, address, phone number, any one, any two, or all three of them) on a page where a lot of similar information pertaining to other local businesses cannot be found. Examples of unstructured local citations would be online news articles, reviews, or blog posts.

How to build local citations?

You can build citations by submitting your name, address and phone number (collectively called NAP data) to data aggregators such as Google My Business, Google Maps, Apple Maps, Facebook, Bing Places and local business directories like Yelp and Foursquare.

You can also submit your NAP data to industry-specific websites, such as TripAdvisor for establishments in the hospitality industry. Alternatively, you could entrust this task to a professional citation building agency – they will help you get featured in the press.

How many local citations will get indexed?

Not all local citations may be indexed by Google. This may be because of poor website architecture which prevents Google from reading the NAP (Name, Address, Phone number) data of your business; or because the third-party website has low domain authority. Or if the website which carries your listing is irrelevant to your line of business (such as a financial services website carrying a review of your cupcakes). So always see to it that the listing is on a relevant website that Google trusts (as indicated by a high domain authority). If you are not sure, seek professional help – citation building firms can be of assistance in this regard.

How important is NAP data for local SEO?

NAP (Name, Address, Phone Number) is extremely important for local SEO. Google aims to provide the most accurate information about anything. If one listing has a primary phone number and another listing has a secondary phone number, it is confusing to both human users and Google as to which is your contact number. Your business will subsequently be ranked lower than others in the search engine rankings. So it is important to be consistent with the name, address (one listing should not have Boulevard and another listing Blvd), and phone number across all listings.

How Building Citations Can Improve Your Link Building?

NAP (Name, Address, Phone number) is only the minimum information you can provide to local business directories for structured citations. Wherever possible, provide NAP+W (Name, Address, Phone number + Website) information so that a link to your website is created. Most third-party websites will hyperlink the URL to your website automatically. For unstructured local citations, you can politely ask the owner of the page to link to your website and thereby add one more backlink.