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Monitor all website and social media activity on a daily, weekly, or monthly basis. Generate reports when you want them.
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What is Digital Marketing Strategy?
A digital marketing strategy is nothing but a plan that helps you achieve certain objectives using digital channels.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is important to identify your strengths, because you can capitalize upon them. For example, if you have loyal clientele, it would make sense to plan your digital marketing strategy so that your digital marketing campaigns are directed at them. They are more likely to buy from you than a new customer. If your weaknesses include poor customer service, then good digital marketing strategy firms would advise you to improve upon this aspect.
The SWOT analysis would contain the digital channels that customers use the most to reach out to you. If it is through social media, then simply having a social media manager to respond to messages would improve things greatly. You will also be able to identify new opportunities, such as changes in the market which make it easier for you to sell a product or service. Threats that make it difficult to do the same can also be taken care of through proper planning. A good digital marketing strategy company can be of help.
Specific:
What do I hope to achieve from my digital marketing efforts? The more detailed your answer is, the closer you get to defining your goals.
Measurable:
How can I measure progress made towards achieving the end goal? If the end goal is a 20% increase in sales, you would want to focus on both customer acquisition as well as customer retention. Acquiring new customers means you have to attract them in the first place, engage them, and convert them into paying customers. Retaining customers too calls for a degree of effort, and this stage is all about how you can set metrics or Key Performance Indicators (KPIs) to track your progress on a periodic basis.
Attainable:
Are the goals realistic? Acquiring 20,000 new customers in two weeks may or not be achievable depending on your digital marketing budget. Could you increase the digital marketing budget to attain your goals? Or are they unrealistic in the current scenario?
Relevant:
How relevant is achieving the end goal at this time? Would it be better to achieve these goals now, or at a later stage, when you are expected to have more cash inflow?
Timely:
Digital marketing strategy consultants would recommend that you classify your goals as short-term, medium-term, and long-term. How many of your goals can be achieved in three months? How many are expected to be accomplished in six months? Which goals are likely to take a year to achieve?
With market segmentation, you can tailor your digital marketing strategy for each segment. Let us see how your market can be segmented.
Demographic: Primarily meant for those in the B2C space, this is about dividing your customers into categories based on age, gender, or geography. You don’t want to be marketing feminine products to males. Or a retirement home to those in their 20s.
Firmographic: Primarily meant for those in the B2B space, this is about dividing your customers into categories based on revenue, number of employees, or industry. This helps you pick the right prospects to market your products/services to. A biometric attendance system means nothing to a small company, but it may make a difference to a large company.
Psychographic: This is meant for both B2B and B2C companies. Dividing your customers into categories based on opinions, lifestyle, goals, and/or personality can give you an edge. If you are marketing professional development courses, you want to focus specifically on those who are motivated and want to get ahead in life. These people have specific milestones in mind, such as a promotion at work, and are more likely to buy your courses.
Behavioural: This is meant for both B2B and B2C companies. Dividing your customers into categories based on brand loyalty, purchasing history, or usage patterns can tell you the right categories to market to; and how much you need to spend on the digital marketing effort for each category. Someone who is loyal to your brand is more likely to buy a new product when launched.
If you do not have experience in this field, a digital marketing strategy agency can be of professional assistance.
Based on demographic, firmographic, psychographic and/or behavioural information, you can proceed to create buyer personas, which are fictional profile that represent the customers. A buyer persona may be that of an existing customer, a prospective customer, or a desired customer. Buyer personas can help you understand your customers better and personalize your messaging; or customize your products/services to meet their expectations. Digital marketing strategy services include creating such profiles.
If you do not know which are the problems that need to be fixed immediately, or are having difficulty fully understanding your target audience, it may be time to call in the experts. Digital marketing strategy experts can help you see the value in the data that you already have, even if you have too much data and are struggling to make sense of it. If you are spreading yourself thin over five social media channels and not seeing results, digital marketing strategy experts can help you focus on the right ones.
Growth is not always linear. It is a myth that small businesses need a massive digital marketing budget to compete successfully. You only need to understand your brand better, and your audience even more, plus what makes your product or service special. If you commit yourself to a learning process, you will be able to have a digital marketing strategy which supports your growth over the long term. Understand your audience, establish your goals, experiment until you find the right mix, and repeat for sustainable growth.
What Our Clients Says
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The HelloPixels team helped me with stunning designs. We had a very good development time with quality results.
We’re pleased to work with HelloPixels team. They managed to get through the process with great ease.
They were clear with our website development requirements. With creative development phase, we're happy with the results.
Hello Pixels is a leading digital marketing strategy agency in Abu Dhabi, UAE
Digital marketing strategy firms who are able to understand the buyer’s end-to-end journey and customer experience are effective when it comes to developing a roadmap that meets both customer expectations as well as their client’s business objectives. They know how to implement strategies in order to stay responsive, relevant, and profitable. Whether it is designing a digital marketing strategy, implementing one, or managing it, we can drive performance even as emerging technologies disrupt the digital landscape.
