How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways: It allows you to save time and money on marketing, which is time you can dedicate to focusing and spending on other aspects of your business. It gives you access to professional marketers (affiliates/publishers). It exposes your products to new audiences through promotional efforts by your team of publishers (affiliates).It’s cost effective and has unmatched ROI

How do I find quality publishers?

The best way to work with qualified affiliate publishers is to hire an affiliate marketing agency that works with all the networks. The networks provide access to affiliates who’ve been rigorously vetted and had to go through a long application process to be included in the network. Rather than working with only one of the networks, leave the recruiting of affiliates to us. We have years of data and expertise on our side which will make it much easier to match you with the right affiliates, instead of having to play the guessing game.

How does affiliate marketing work alongside other marketing channels?

The great thing about affiliate marketing is that it adds incremental value in the form of revenue without disrupting your other advertising strategies. Because affiliates are so unique and different, you can find partners who will amplify your brand without overlapping in benefits with other tactics you may have in place. Through transaction detail reports, we have access to the IP address of the purchase, which browser it showed up on, time it took place, and other key details that can let you know what triggered the end result: the purchase. At Advertise Purple, we have a team that can track all of this information for you easily on your behalf. Our team of data analysts will make sure you’re not double charged when a sale could possibly be attributed to, say social for example, if there also was an affiliate link.

What is a super affiliate?

A super affiliate is someone who has built a thriving and influential affiliate business and consistently drives a large majority of the sales from any program they promote, compared to other affiliate partners involved in the program. They make a large income from affiliate marketing, which is usually in the range of five or six figures.

What is an affiliate disclosure statement?

When a reader visits a website for a brand that’s running an affiliate program, an affiliate disclosure statement is necessary to reveal to the reader legally that a commission may be paid to the publisher if the reader clicks affiliate links or a sale is made. Think about on social media, how when an influencer is selling a product Instagram, Tik Tok, Twitter, etc have to include a tagline mentioning that it’s sponsored content. The goal for this statement is to be as transparent as possible with the reader and potential purchaser.

How do we track publisher sales activity?

Every publisher has a unique publisher ID, which is used in tracking cookies to record which publisher generates what sales. This activity can then be viewed within the affiliate network dashboard.

What kinds of brands offer affiliate programs?

Brands in almost every industry vertical imaginable have affiliate/partner programs. From enterprise-level companies with billions in revenue to direct-to-consumer brands who’ve matured beyond doing the traditional paid marketing, companies of every shape and size leverage the affiliate marketing model to grow their business. Industries include: Retail Education Direct-to-Consumer Subscription Service Finance Travel Insurance Gaming Beauty/Skincare Telecom Transportation Healthcare Automotive Entertainment Restaurant And many others

What role does affiliate technology play in an affiliate program?

Affiliate programs are run either on an affiliate network or a Software as a Service platform. These technology providers are what make it possible for brands to track and measure the performance of their program as well as properly pay their partners in an efficient, timely way.

Who has control over what an affiliate publishes on their site/blog/social channels?

While the affiliate has control over the general information and content they share to their audience, the brand has control over what information the affiliates within their program share related to their products and services. They do this through their brand terms and conditions. Brands may also have specific branded terms, trademark names and phrases that they prohibit their affiliates from using in their promotional efforts. These details are typically outlined in the brand’s affiliate agreement.

Who manages an affiliate program?

Affiliate program management varies from brand to brand. Some brands choose to manage their affiliate programs in-house or have it managed by affiliate networks. Whereas other brands choose to partner with an affiliate management agency to manage the day-to-day requirements of an effectively-run program. There are also brands, particularly enterprise brands, who take a “hybrid” approach to the management of their program where they oversee elements of it in-house (e.g. high-level strategy, performance and program budget) and partner with an agency to manage the day-to-day aspects.

What does an affiliate program management agency do?

Full staffing to cover all aspects of management: Strategy Development, Partner Recruiting/Development/Optimization, Reporting, Compliance, Forecasting, etc. Ensure the affiliate program protects the company’s brand while optimizing it to align with the company’s goals. Knowing the platform capabilities of the various affiliate networks and technology platforms and how to use them to best accommodate the needs of a program. Cultivating relationships with partners once they’re approved into the program and optimizing with them to improve performance. Monitoring and preventing all aspects of fraud and compliance within the program. Creating and executing a communication strategy for partners to share programs and promotional updates. Analyzing performance to help drive strategy, including weekly, monthly, quarterly and yearly deep dives, as well as campaign debriefs.

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What is Conversion Rate Optimization?

Conversion rate optimization is simply the process of increasing the number of conversions, that is, whether visitors turn customers after visiting your website or using your mobile app. This is often done using A/B testing to find out which works better with your target audience.

Why is Conversion Rate Optimization Important?

By maximizing your conversion rate, you can not only increase the number of customers, but also the average revenue per visitor. Conversion Rate Optimization helps you lower the costs of customer acquisition. All these enable you to grow your business.

Let us say a landing page receives 10,000 visitors per month, of which 100 become customers. The Conversion Rate is officially 1%. But if professional Conversion Rate Optimization consultants help you to increase the number of conversions to 400 per month – a 3% increase – your increase in the number of customers is 300%. If the average revenue per user remains the same, you would notice a corresponding 300% in your revenues.

Conversion Rate Optimization is not just increasing the number of customers, but also ensuring that the average revenue per user increases as well. A good Conversion Rate Optimization company can help you identify the right metrics to focus on. For example, if you offer services in the B2B space, then a good metric for measuring performance would be the number of leads generated and/or the number of deals closed.

For media pages, it could be the number of views as well as the time spent by each user on the page, followed by the bounce rate. The bounce rate is good measurement of performance which tells you if the visitor moved on to another section of the same website or exited the website completely. The more time they spend on your website, the better for you.

For ecommerce sites, performance metrics could be the number of products sold, or the number of items added to cart. If there is a mismatch between the number of items added to cart and the number of products sold, that points to a problem with the checkout process. Conversion Rate Optimization takes care of this aspect as well, because the aim is to add value.

For travel websites, performance metrics could include the number of likes or reactions on social media; or how many times it has been shared. The more the engagement, the greater are your chances of landing customers. Another way of measuring performance is to look at the difference in the number of travel bookings after the Conversion Rate Optimization process.

A good Conversion Rate Optimization agency would look at all the pages on your website. If a particular page is underperforming – it is receiving a lot of visitors, but the number of conversions is low – Conversion Rate Optimization consultants would try to figure out why and suggest changes to improve the number of conversions. Every small step matters to a professional Conversion Rate Optimization company.

What is a good conversion rate for my website?

Globally, the average conversion rate is 2.17%. This tends to differ by industry segment. Ecommerce sites have an average conversion rate of 2.57%, while food and beverage websites have a conversion rate of 5.5%. For something as specialized as hair care, the conversion rate is 3.5%. A good Conversion Rate Optimization consultant can inform you of the average conversion rate for your industry segment, and by country. This forms part of the Conversion Rate Optimization services that such experts provide.

How to Optimize the Conversion Rate of Your Website?

Conversion Rate Optimization firms look at every opportunity to improve the conversion rate. The home page is a prime candidate for Conversion Rate Optimization. Simply adding a chatbot that asks visitors engaging questions can take them to other sections of the website.

The pricing page is where it is a make-or-break situation, but adding tweaks can ensure it is more of a make than a break. When it comes to services, it has been determined that some demographics prefer a monthly pricing model while others prefer an annual pricing model. Finding out what is best for your service can turn out to be extremely good for business and help you make the sale.

Conversion Rate Optimization is all about increasing the conversion rate. One website added a pop up asking visitors if they wanted to be notified of discounts, and got 400 leads in just three weeks. This is how you too can appeal to both demographics – you don’t have to sacrifice one market for the sake of the other.

Subtly including calls to action on your blog page is a way of improving the conversion rate of your website. Landing pages have the highest average conversion rates of 23% since they have been designed that way, but there is still room for improvement. Simply adding a preview boosts the conversion rate significantly. If you are offering content, you could include a preview of what is to come once they order or sign up. Or a video of last year’s event if yours is an event website. There is always a way.

Conversion Rate Optimization firms can help you define your goals and break them down into achievable milestones. If yours is an automobile site that sees 50 conversions from 10,000 impressions, increasing the number of impressions to 20,000 and getting 100 conversions doesn’t improve the conversion rate. Good Conversion Rate Optimization specialists know how to do this both qualitatively as well as quantitatively.

Conversion Rate Optimization also includes making changes to your copy. One company substituted ‘Auto Insurance in Missouri’ with ‘Save Up to 32% on Your Auto Insurance in Missouri’ and saw a 79% increase in the number of leads generated. If you have an ecommerce website, abandoned cart email reminders are an effective way of getting people to complete their purchases. This too is part of Conversion Rate Optimization.

A good Conversion Rate Optimization agency can help you set achievable goals and get started.

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