Get More Sales on Walmart Marketplace
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List on Walmart Marketplace and See Your Sales Soar!
Why Should You List on Walmart Marketplace?
Walmart.com saw a growth of 79% in 2020. There are now more than 120 million users on Walmart.com, and if you manage to get your products in front of this audience, that could translate into a lot of sales and money in the till. The competition is high, since every seller must offer high-quality products and exceptional customer service to be approved on Walmart Marketplace. And this has to be done at competitive costs, as such is the target audience that visits Walmart.com
Walmart is well-known for its low prices, and its online store is no different. To make things easier for third-party sellers, there are no initial costs or monthly fees. On average, Walmart Marketplace charges 15% on every sale, but then again, some product categories like personal computers have a lower referral fee of 6%. Baby products, cameras and photography accessories, cellphones, consumer electronics, and video game consoles have referral fees of 8%, while jewelry has a referral fee of 20%.
To find out exactly how much Walmart.com would charge as referral fees for your products, it is recommended that you get in touch with a reputed agency that offers Walmart Marketplace services.
Why Choose the Services of a Walmart Marketplace agency?
A good Walmart Marketplace agency can help you get started. What you typically need is your US Business Tax ID – your Social Security Number is not accepted – and a W9 or W8 as well as EIN Verification Letter from the US Department of Treasury that confirms your business address in the United States and/or place of physical operations. You will also need to provide information on your product catalog, including the quantity you intend to sell.
The catalog cannot contain anything that is listed on Walmart’s Prohibited Products Policy. If you include a previous history of having sold online, that increases your chances of getting approved on Walmart Marketplace. In the hands of a good Walmart Marketplace agency, the process should take no more than 15 minutes. This is the advantage of having experienced Walmart Marketplace consultants in your corner.
Good Walmart Marketplace firms can also help you with the registration process that follows. They would tell you that Walmart uses Payoneer and Hyperwallet to process payments. If you have a W-8ECI tax classification, only the option of Payoneer is also made available to you. A Walmart Marketplace agency that knows its trade inside out will further assist you to integrate shipping methods.
Good Walmart Marketplace consultants know how to help you get ahead of the competition. There is the Listing Quality Score that rates you on content and discoverability, offers, user ratings and reviews, as well as post-purchase quality. This can be anything from 0 to 99, and the higher it is, the better. You can view your Listing Quality Score on the Listing Quality Dashboard in the Seller Center, which also contains tips on how you can improve your score.
By simply making use of the tips, Big Red House, which sells oven mitts, increased its score from 17 to 78 in the space of just two weeks. And you don’t have to offer the lowest prices – minor details like high-quality images, good product descriptions, and expedited shipping options can make a big difference. Generally speaking, those who use the TwoDay delivery program see a 50% increase in conversions, while those who offer the ThreeDay delivery program see an increase of 30% in conversions.
A good Walmart Marketplace consultant can help you earn a Pro Seller Badge, which is awarded only to those who have a Listing Quality Score of at least 50 for 60% of their trending items.
