What is a backlink audit?
In the simplest terms, a backlink audit is nothing but an evaluation of all the backlinks that point to your website. You need to find all the links that point to your site, make a list and classify them into ‘good’ and ‘bad’ ones. A good backlink is defined as one that is placed on a website with high domain authority, while a bad backlink is a link to your website that is placed on another website which has low domain authority. A good backlink audit company can help you come up with a strategy to deal with the bad backlinks.
Why would my website need a backlink audit?
Every website needs a backlink audit if it plans to fare well in the search engine rankings. With the help of Google Webmaster Tools, you can find out all the links that point to your website. Some of them are good backlinks, or links to your website that are placed on other websites which have a high domain authority.
Google looks at both the quantity as well as quality of the backlinks a website has when determining its own domain authority and search engine rankings, so it is important that all your backlinks be from trusted, reputable website. Bad backlinks, which are links to your website that are placed on other websites with low domain authority, can cost you.
What is a bad/toxic backlink?
Good backlink audit consultants can help you figure out whether a backlink is ‘good’ or ‘bad’. Generally speaking, a ‘good’ backlink is one that is placed on a website with high domain authority. But this website must also be relevant. In other words, an insurance website may have high domain authority, but if it contains a link to your hardware store, it is not exactly relevant and deemed ‘bad’.
Otherwise, a ‘bad’ or ‘toxic’ backlink is a link to your website that is found on websites with low domain authority (or ‘spammy’ websites). Google’s Penguin update penalizes websites that have unnatural backlinks, so it is important to disavow them (which is the process of removing such bad backlinks).
What is the need to do backlinks for your website?
The greater the number of backlinks from high-quality, reputed sources for your website, the higher are your search engine rankings. In fact, there are SEO tools which tell you exactly how many links you need to rank at a particular number in the search engine rankings pages. Backlinks convey to Google that the content on your website is worth linking to. If someone else vouches for your content, that is a sign of credibility and results in a high domain authority for you. If several third-party websites link to a page on your website, the page is ranked high in the Search Engine Rankings Pages (SERPs).
Can bad backlinks affect my website’s rankings?
Yes. Bad backlinks, which are links to your website placed on other websites with low domain authority (also known as ‘spammy’ websites), can result in a penalty, which lowers your search engine rankings. The best way to find out if you have a penalty is to check if the traffic to your website drops significantly on the day Google releases an algorithm update. If yes, you have 30 days to get rid of all bad/toxic backlinks pointing to your site. If you are not sure where to start, a backlink audit agency can be of assistance.
What is a high-quality backlink?
A high-quality backlink is one that is present on a website with a high domain authority. These websites are highly trusted by Google. If they are linking to your website page, that is an indicator that the content on it is credible. Google aims to present the most accurate information to its users, so such a page will be ranked highly in the Search Engine Rankings Pages (SERPs).
How do I sign up for your services?
All you need to do is call
+971 50 5473745 or send an email to
[email protected]
We will run a systematic backlink audit of your website and present you with a proposal that outlines how you could improve your website’s search engine rankings. This is completely free, and you are welcome to ask any questions that you might have before we start.