As we all enter a new decade, it’s clear that social media will continue to play a big role for businesses and brands. Let’s have a look at the most significant changes and trends to keep your eye on as a social media marketer in 2020.
No More Like Button
As digital marketers, seeing growth in analytics numbers and being able to measure KPIs is a very important aspect, including social media.
Instagram is going to take away likes in the news feed could have an impact on your social media strategy. To be clear, we can still “like” photos, and we can still see the number of likes we get on our own photos, but it won’t be displayed to others as they scroll through the news feed or look at the profile. For a business, the number of likes could help us build better credibility and have social proof among our prospective customers.
One of the reasons behind removing likes from the instagram newsfeed is to depressurize Instagram, however the competition for likes was creating a negative experience for many. This will also help to reduce fake likes and followers, which was very popular among influencers and businesses to cheat their way into growth.
Videos Continues to Dominate
Video content is one of the most effective forms of marketing we can experiment. This is especially true for all social media platforms. Not only because of the newsfeed algorithms on popular social media channels like Facebook and Instagram favor video content but your followers are more likely to see your post – but stats show that users prefer video content.
There are countless other studies and statistics shows the fact that video content is highly effective in getting your brand name out there, in order to connecting with your audience, and promoting your products and services.
Reach people in Real-Time with Stories
Stories, which started on Snapchat and have now grown to Instagram, Facebook, and even YouTube and become a big part of the social media landscape. Especially in recent years where timelines on Instagram and Facebook are no longer in chronological order, stories are a more organic way to reach your audience in real-time.
Stories, especially on Instagram, offers you a variety of great features that allows to create interactive content for your audience, including polls and quizzes. You can even post photos or videos, including music, fun stickers, or gifs, include geotags and interactive filters. All this allows you to create some more dynamic content then you could in posts in the newsfeed. Once your account reaches a certain follower threshold, you will also get the “swipe up” feature, where you can link off to your website.
Develop Your Social Media Strategy in 2020
With all the different social media platforms available now, and all the brands competing for our attention from their audience in this space – it can be overwhelming to define your own social media strategy.
That being said, the most effective social media marketing, regardless of trends, will always be the content that is authentic, entertaining, and informative for your target audience and that eventually will help to create trust and build a relationship between you and your consumer.
We are a full-service digital agency that can help your brand grow online and can help you to develop a social media marketing strategy that is right for your business. To learn more about our services, contact us today!