Social Media in 2020

[vc_row full_width=”stretch_row” equal_height=”yes” css=”.vc_custom_1597312079818{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #f0f3f2 !important;}”][vc_column css=”.vc_custom_1597312068272{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-md-6 vc_col-sm-offset-0″][gem_icon icon_material=”f1f4″ shape=”circle” size=”medium” background_color=”#ffd200″ color=”#3c3950″ icon_top_margin=”25″ icon_bottom_margin=”40″][gem_divider margin_top=”40″][vc_column_text css_animation=”bottom-to-top”]As we all enter a new decade, it’s clear that social media will continue to play a big role for businesses and brands. Let’s have a look at the most significant changes and trends to keep your eye on as a social media marketer in 2020.

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No More Like Button

As digital marketers, seeing growth in analytics numbers and being able to measure KPIs is a very important aspect, including social media.

Instagram is going to take away likes in the news feed could have an impact on your social media strategy. To be clear, we can still “like” photos, and we can still see the number of likes we get on our own photos, but it won’t be displayed to others as they scroll through the news feed or look at the profile. For a business, the number of likes could help us build better credibility and have social proof among our prospective customers.

One of the reasons behind removing likes from the instagram newsfeed is to depressurize Instagram, however the competition for likes was creating a negative experience for many. This will also help to reduce fake likes and followers, which was very popular among influencers and businesses to cheat their way into growth.[/vc_column_text][gem_divider margin_top=”40″][/vc_column][vc_column css=”.vc_custom_1597312040785{background-image: url(https://www.hellopixels.com/wp-content/uploads/2019/01/2-6.jpg?id=1048) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-md-6″][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space][vc_column_text css_animation=”bottom-to-top”]

Videos Continues to Dominate

Video content is one of the most effective forms of marketing we can experiment. This is especially true for all social media platforms. Not only because of the newsfeed algorithms on popular social media channels like Facebook and Instagram favor video content but your followers are more likely to see your post – but stats show that users prefer video content.

There are countless other studies and statistics shows the fact that video content is highly effective in getting your brand name out there, in order to connecting with your audience, and promoting your products and services.

Reach people in Real-Time with Stories

Stories, which started on Snapchat and have now grown to Instagram, Facebook, and even YouTube and become a big part of the social media landscape. Especially in recent years where timelines on Instagram and Facebook are no longer in chronological order, stories are a more organic way to reach your audience in real-time.

Stories, especially on Instagram, offers you a variety of great features that allows to create interactive content for your audience, including polls and quizzes. You can even post photos or videos, including music, fun stickers, or gifs, include geotags and interactive filters. All this allows you to create some more dynamic content then you could in posts in the newsfeed. Once your account reaches a certain follower threshold, you will also get the “swipe up” feature, where you can link off to your website.

Develop Your Social Media Strategy in 2020

With all the different social media platforms available now, and all the brands competing for our attention from their audience in this space – it can be overwhelming to define your own social media strategy.

That being said, the most effective social media marketing, regardless of trends, will always be the content that is authentic, entertaining, and informative for your target audience and that eventually will help to create trust and build a relationship between you and your consumer.

We are a full-service digital agency that can help your brand grow online and can help you to develop a social media marketing strategy that is right for your business. To learn more about our services, contact us today![/vc_column_text][gem_divider margin_bottom=”60″][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1597312504202{margin-bottom: 70px !important;}”][vc_column css=”.vc_custom_1549017454380{padding-right: 0px !important;padding-left: 0px !important;}”][gem_gallery gallery_gallery=”1042″ gallery_type=”grid” gallery_layout=”4x” gaps_size=”0″ metro_max_row_height=”280″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/2″][gem_quote style=”1″ no_paddings=”1″ custom_style=”1″ quote_color=”#e4e8e8″ background_color=”#f0f3f2″]

[/gem_quote][/vc_column][vc_column width=”1/2″][vc_column_text]It is very common for a mail IP address to end up on a public blacklist, especially on a shared server. It could be due to huge volume of emails coming from that server, or messages seems to have characteristics of spam in them. Each email SPAM filtering service check the reputation of incoming email, that means the reputation of incoming email server IP. If the IP address of the server is blacklisted, eventually the message will be marked as SPAM.

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How do you overcome?

[/vc_column_text][vc_column_text]Always select the best email hosting services like Google Apps, Office 365 etc, where you have inbuilt technology so that the email server is not blacklisted. In fact, nobody blacklists Google or Microsoft!

Do not send your business marketing campaigns using your company email server. It is highly recommended to use newsletter services like Mailchimp, Salesforce to send out your marketing emails.

Always install an antivirus in the computers/devices where you use your email accounts, to avoid any malwares sending SPAM emails using your credentials.

Do not submit your email credentials on any SPAMMY links other than your webmail.Be aware of latest email SPAMMING techniques[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][gem_list type=”square” color=”4″]

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[/vc_column_text][/gem_textbox][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1597312449440{margin-bottom: 40px !important;}”][vc_column][vc_column_text]Lorem ipsum dolor sit amet, consectetur adi pisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis exercitation ullamco laboris nisiut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.[/vc_column_text][/vc_column][/vc_row]