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How will SEO benefit in the future?
World-class leading SEO Audit Service in Dubai, UAE
When performing an SEO audit, the first thing we check is the domain name. It should not be too long, and neither should it contain any hyphens or numbers – these are associated with spam websites and can have a negative effect on your rankings. If the domain name is too long or contains hyphens and/or numbers, you are better off moving to a new domain name.
We can help in this regard. We do our due diligence when selecting a new domain name, such as checking the age of the domain, and whether it is a top-level domain. These factors do play into your search engine rankings. We make sure that the domain name does not contain keywords, as Google deprioritizes websites that have keyword-rich domains but are otherwise not of high-quality.
We pay particular attention to whether the domain name has been penalized in the past, as this will make SEO difficult.
When you sign up for our SEO services, here is what you can expect
Website Audit & SEO Assessment
A detailed website audit and SEO assessment entails investigating everything from coding errors to link errors and content issues in order to develop an optimization strategy.
Detailed Backlink Audit
A thorough backlink audit examines the number of backlinks in your portfolio. Our SEO team will identify questionable sites that link to yours and work to resolve these issues.
SEO Competitor Analysis
An SEO competitor analysis examines the online competitive landscape of your industry. It helps to understand what your competitors are doing and how they are attracting traffic.
Meta optimization
Meta tags enable search engines to understand your content better. Adding and/or fixing relevant tags to all pages of your website is part of the optimization process.
Extensive Keyword Research
Our SEO specialists identify key terms that your target audience uses to find products and/or services that are relevant to you. We look for both high-volume focus keywords and long-tail keywords.
Content Optimization
Our SEO specialists examine your content under a microscope and optimize it to make it more accessible to a wider audience by improving content structure, incorporating keywords, and much more.
Page Optimization
Page optimization is the process in which our SEO team examines the performance, structural issues, and loading speeds of your pages. All of this is done to make them more accessible to both users and Google.
Analytics Setup & Tracking
What good is on-page optimization if you can't track its effectiveness? We set up analytics and enable website tracking for our clients so they can keep track of what is going on with their site.
Expert On-Page and Off-Page SEO Services that Unleash the Full Potential of Your Website!
In an on-page SEO audit, we check literally everything. The content should not only be original, but it must also be authoritative and trustworthy.
The keywords you are trying to rank for must not be stuffed into the content – this is a black-hat SEO practice – and the text must be written in a natural way, with headings, subheadings, paragraphs, and bullet points. A bit of HTML knowledge when it comes to using H1, H2, and H3 tags would help greatly, and we see to it that no two pages attempt to rank for the same keywords.
Our SEO audit and assessment experts check for duplicate content to ensure that none exists. We also see if there are any pages with thin content.
In addition, we check the quality of the inbound and outbound links – these must all be trusted sources with high domain authority. We identify any pages that are under-optimized and do the needful.
We look at whether your pages have plugins that enable one-click sharing on social media. This is a simple trick that can work wonders for SEO.
Benefits you get when you hire HelloPixels for a holistic SEO audit
Website Audit
Competitor Analysis
Keyword Research
Compelling Copy
Local SEO
Blogs & Guest Posts
Video
Social Media
Increased Engagement
Why You Need toInvest in SEO Audit Reports
- Errors, spammy backlinks, code flaws, and other SEO barriers should all be eliminated.
- Increase the effectiveness of your external and internal connection tactics.
- Examine existing material for keyword potential.
- Use keyword-rich metadata on all of your web pages.
- Maintain an ear to the ground by monitoring social media and reviews.
- Examine mobile optimization and site speed—future metrics
Our on-page SEO activities take care of the backend, ensuring that your company is well-represented on search engine results pages (SERPs).
We look at the technical SEO factors of your website, especially your website architecture. If any page takes more than three clicks to get to from the home page, that is a sign your website architecture needs to be revamped completely.
We take a good look at where your website server is located. The farther it is from your target audience, the more will be your page loading times, which affects your SEO adversely. We also check if it is a good server with a high degree of uptime.
We help you disavow toxic backlinks.
At HelloPixels, our SEO audit and assessment specialists check if your website has an SSL security certificate. A secure website with https:// will be ranked higher than a non-secure website that has only http:// in its URL. We make sure that there are no broken links, which are links to pages that don’t exist.
We help you set up Google Analytics so that you can see for yourself the performance of each and every page on your website. If the time spent on each page is low, maybe making it more user-friendly (such as with the help of infographics) can help. Because 56% of internet access happens on mobile devices, it is important that your website be mobile-friendly as well.
Frequently Asked Questions
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On-page SEO is important because Google uses the content on your website to rank it higher. Off-page SEO is also taken into account by Google, but it is on-page SEO that is the most important. The reason for this is that users primarily engage with your on-page elements. Google always puts the user at the heart of the search experience, so only if your on-page SEO has been done well can Google identify whether a search query is relevant to your website.
Google constantly updates its search engine algorithm to place more relevant content in front of the user. There can be thousands of updates in a year alone, so on-page SEO is an ongoing effort.
The first step would be to conduct an SEO audit of your website. If you are unsure of how to go about this yourself, an SEO audit and assessment company can do this for you.
The SEO audit checks the URL, meta description, and page titles of your webpages. If the website URL is unnecessarily long, you might want to consider shortening them, making sure to include keywords in the URL. The ideal meta description is 150-160 characters long. If it is longer than this, you have to shorten it to avoid your meta description being cut off by ellipsis (…) when it is displayed to users in the search results. For the same reason, the page title should not be more than 60 characters.
The next stage includes checking if the target keywords are on your page. There may be keywords that are relevant to your users which you are missing out on, so keyword research done right by an SEO audit and assessment agency can rectify any shortcomings in your content. The SEO audit and assessment process also checks if keyword stuffing has been done – this is a black-hat SEO practice – and changes the text content to make it appear more natural.
You can also optimize for better page conversions by including more aesthetically pleasing visual assets such as high-definition images and infographics on your page. It is said that a picture speaks a thousand words, and with attention spans declining, visual assets can grab the interest of users and help them understand the content on your page better. Experienced SEO audit and assessment consultants can advise you better on the right mix of text and visual assets, as well as the right visual assets to have.
At HelloPixels, which provides SEO audit and assessment services in Dubai, United Arab Emirates, we believe that every client is unique. Every website is a reflection of the client’s corporate identity and should help him/her achieve his business objectives. We make it a point to understand the industry segment that the client operates in, how he/she runs his/her company, and the type of customers he/she would like to have. Our keyword research is done accordingly, and we get started on on-page SEO from there.
This is why we have no standard packages. Instead, we offer custom pricing for every client, in accordance with his/her needs.
Every business is different, with a unique set of objectives. We tailor our SEO strategy accordingly, so as to meet the client’s expectations. For instance, some may wish to be ranked locally, while others may wish to be ranked nationwide. Our on-page SEO services include keyword research, optimizing the content on the webpages for search engines, optimization of meta tags and title tags, link building, A/B testing for optimizing landing page conversions, and periodic reporting as outlined in the proposal.
For a free quote, please call +971 50 5473745
ROI stands for Return on Investment. Simply put, the profits from the sum total of all new business generated through SEO best practices must be greater than your investment in SEO. Otherwise, there is no point in SEO – it just doesn’t make business sense.
The concept of Return on Investment in SEO can be better understood with the help of an example.
Let us say you wish to rank first for ‘serviced apartments in Abu Dhabi’. Search engine tools can tell you exactly how many people search for this keyword every month. Assume this keyword sees 1000 searches a month. If you rank first, the clickthrough rate for the first result on Google is 38.85%, so that means 388 visitors every month. Even if your website has a conversion rate of only 1%, that is still 46 new customers in a year, or a new customer every eight days.
While this may sound too little to justify the return on investment in SEO, keep in mind this is for just one keyword that has a search volume of 1000 searches every month. There are plenty of relevant keywords you could rank for which see thousands of searches every month, and collectively, the revenue/profits from these new customers should far exceed your investment in SEO. Although it varies by industry and industry segment, the average return on investment in SEO is a massive 275%.
For some, it could even be as high as 1,225%. To know exactly how much investing in SEO can fetch you, please get in touch with one of our SEO audit and assessment consultants who will provide you with the projected returns on your investment.
This is not advisable, as Google keeps updating its search engine algorithm frequently. Ceasing to stop all SEO activity once you have attained a good position in the Google Search Engine Rankings Pages will cause your rankings to fall (this has a corresponding effect on organic search engine traffic from Google) as your competitors are also doing what it takes to be ranked.
So SEO can be best described as an ongoing effort – even if you attain the first position on Google, you have to fight to keep your place – rather than a one-shot attempt.
There are two reasons. One reason is that Google makes frequent changes to its search engine algorithm to index content that it deems more relevant, and that could cause your rankings to increase – or fall, depending on how relevant the content is.
The other reason is that your competitors are also making moves of their own to increase their rankings for a particular keyword, or a set of keywords, such as by publishing fresh content or engaging in SEO best practices. This can cause your rankings to slide in the Google Search Engine Results Pages.
For more information on how you can improve your own rankings until you get to the top – and stay there – please contact us.
