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Our SEO is Driven by High Quality Content

Blog Posts

Improve your domain authority – and your search engine rankings – with well-written blog posts

Infographics

Showcase your products and/or services with the help of visually appealing infographics

Video

Professionally shot videos can explain best to website visitors why they should choose you

Guest Posts

Be seen as an expert in your field with authoritative guest posts that drive traffic to your website

Press Releases

Generate interest in your company or brand with the help of well-timed press releases

Social Media

Engage with your user base and build brand loyalty by using engaging content on social media

More than a third of all traffic to eCommerce websites comes from search engines. We increase your search engine rankings and drive revenue-based traffic to your website.

What you get when you hire us as your eCommerce Optimisation agency

Website Audit

Our eCommerce consultants take a closer look at how your website is structured, its design, user-friendliness and other factors.

Competitor Analysis

We study your competitors to find out what keywords they rank for. This helps us understand opportunities for better client acquisition.

Keyword Research

An eCommerce website could rank for thousands of keywords. We focus only on the ones that bring in revenue.

Compelling Copy

Converting a website visitor into a valuable customer with the help of engaging product descriptions is an art, which we have mastered.

Local SEO

For 44% of buyers, their journey starts with a search query on Google. We help drive traffic to your website organically for better sales.

Blogs & Guest Posts

Our writers craft keyword-rich content with outbound links to product pages and categories that results in the increased likelihood of a sale.

Video

Our eCommerce services include creating professional videos of your product(s) or service(s) that convert viewers into paying customers.

Social Media

Consumers are not looking for a product or service anymore, but for a relationship with your brand. Done right, this could foster brand loyalty.

Increased Engagement

Our eCommerce experts know how to increase user engagement with your target audience. This involves not only content, but the overall experience.

We help increase your
sales!

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What Makes Us The Experts?

Take a look at how we know SEO inside out like no other.

You get access to a state-of-the-art Dashboard that allows you to view everything in real time

Monitor traffic 24/7

Find out where your customers are logging on to your website from, and how many there are at any time.

Keyword Rankings

See which keywords you rank for and at what rank you come in for these selected keywords.

Social Media

Find out in real-time how many users visited your social media pages on Facebook, Twitter, and Instagram.

Activity Reporting

Monitor all website and social media activity on a daily, weekly, or monthly basis. Generate reports when you want them.

What Makes Us Different from the Rest?

10,000+ Projects Completed

Our clients include those in both the B2B and B2C sectors, across all industries. We have both the expertise as well as the experience to execute your project successfully.

Dedicated Project Manager

Every client is assigned a dedicated Project Manager who updates the client on the status of the project regularly. The Project Manager will answer all questions that the client may have.

Customised Packages

Every client has an unique set of needs, and we make sure that our packages are tailored accordingly. At Hello Pixels, we are in the business of building lasting relationships.

360-degree Approach

Our services cover everything digital, from web and mobile app development to digital marketing, SEO, social media, lead generation, and online reputation management.

Monitor Progress

Our Google Analytics-integrated client dashboard allows you to see everything that is happening, including daily, weekly, and monthly progress reports about the project.

Great Return on Investment

We see to it that our packages are always affordable and deliver value. With our sights firmly set on achieving clearly-defined results, we help you get the most out of your money.

Optimize Your eCommerce Website for More Sales

eCommerce Optimization is all about making the necessary improvements to your website so that users buy more from you. eCommerce Optimization firms that offer eCommerce Optimization Services rely primarily on Conversion Rate Optimization, or increasing the number of website visitors who are converted into paying customers. Did you know that even a few minor changes could improve your sales by 50% or more?

71% of users believe that they get better deals online, and about 28% of small businesses offer their products online. Despite this mismatch, the global conversion rate is just 2.77%. In other words, less than three out of every hundred visitors to your website end up buying from you. Clearly, there is a lot of work that can be done to improve the conversion rate. eCommerce Optimization consultants make use of Google Analytics to check the current conversion rate and take things forward from there.

Improve your Product Pages

What is on the page matters as much as where the page is. Amazon is an example of a successful eCommerce website because they have classified their products into product categories, and this is clearly displayed as Product Category > Product. Why this makes sense from a commercial point of view is that if the product is not to one’s liking, he/she can easily navigate to the Product Category page and buy a similar product from the ones listed there, translating into a successful sale at the end of the day.

You could also have SEO-friendly titles in the name of your products, such as ‘Comfortable Maxi Dress with Floral Print’. This makes sense, as your product page might show up for people searching for ‘comfortable wear’ and not just ‘maxi dress’.

Product images are key to conversion, so you need to ensure that they are all in high resolution – but not at the cost of page loading times. An eCommerce Optimization company can help you find the right balance. Your sales can improve a lot if you include a picture of how the product will be used by a real person. A photograph of a model using your product helps visitors visualize how the product will be used. Sales are bound to increase even more if you include customer photographs on your page.

Another way to increase sales to have a video that shows how the product will be used. Your pages also need to be as detailed as possible. This helps potential customers get a better idea of the products, which not only has a positive influence on sales, but also minimizes product returns. Get a professional eCommerce Optimization agency to include social media reviews of your products on your product pages. Because every user on social media is a verified user, this helps instill confidence in buyers.

Get the Pricing Right

You can see a jump in your sales almost instantaneously if you lower the prices of your products by just one cent (or penny, depending on where you are based). For example, the conversion rate associated with a product that costs $2.00 is 2.39%, but lowering the price to $1.99 sees the conversion rate more than double to 5.2%. What that means is that instead of having one sale at $2.00, you could be having two sales at $1.99 – that is more money in the till, and also more by way of profits.

Placing two similar products side by side has been shown to improve sales for the lower-priced product. One company saw poor sales of a breadmaker until they put it aside their premium version. Almost immediately, sales of the lower-end version doubled.

Have clear calls to action, such as ‘Add to Cart’ or ‘Buy Now’. If you are using a coloured button, make sure that the colour is in contrast to the background. eCommerce Optimization consultants know which colours convert best for certain products, so their knowledge could come in handy when optimizing your product pages and the overall website design.

Another way to increase sales to have a video that shows how the product will be used. Your pages also need to be as detailed as possible. This helps potential customers get a better idea of the products, which not only has a positive influence on sales, but also minimizes product returns. Get a professional eCommerce Optimization agency to include social media reviews of your products on your product pages. Because every user on social media is a verified user, this helps instill confidence in buyers.

Using live chat to answer pre-sales questions can improve sales by as much as 38%.

Add an element of personalization

Personalization can work wonders for your sales. If you include product suggestions based on previous buying history such as ‘You might also like’ (this could also be a recommendation for a similar product in the same category), your revenue could increase by 16.1%. The biggest increase in revenue comes from the suggestion ‘Visitors who viewed this product also viewed’ – 68.4%. No wonder then, that 57.5% of all eCommerce sites use this feature.

Email marketing offers one of the highest returns on investment. If you send the right emails, that is. Instead of sending out a generic email to all your customers, customize each email for every user. For instance, if a user is clearly an audiophile based on his/her buying behaviour, then a recommendation for a sound bar – along with a discount – might result in a sale happening. eCommerce Optimization consultants use professional tools to identify which products would be relevant, and they can help boost sales.

Optimize your eCommerce Website for Mobile Devices

51.3% of all users access the internet on mobile devices. If your eCommerce website takes more than three seconds to load, 40% of all visitors will leave. It has been found that websites that load in less than a second have the highest conversion rate of 10.5%. An eCommerce Optimization agency can help you use a responsive theme that scales the website according to the dimensions of the mobile device it is being accessed on, apart from speeding up the site.

Create a Sense of Urgency

You could have flash sales, where a particular discount is valid for only a limited time. Good eCommerce Optimization firms know how to measure inactivity, that is when a user comes to your product page, but does nothing after that. After a prespecified interval of inactivity, a box could pop up informing them of a limited time period sale and urging them to make their purchases before that. One eCommerce website managed to convert into customers 16.49% of users who would have otherwise abandoned the page.

One website had a pop up box that encouraged visitors to sign up to a mailing list to be notified of discounts. The website did just that, and conversions increased by an astonishing 150%. An eCommerce Optimization specialist can help you figure out the right approach for your website, based on your buyer persona and customer demographics.

Use multiple payment options

Good eCommerce Optimization consultants can help you integrate your website with the most common payment modes. While purchases have traditionally made with credit and debit cards, mobile payment options such as Apple Pay, Amazon Pay, and Google Pay are increasing in popularity. Having to create an user account can put off 37% of those interested in making a purchase, so see to it that your eCommerce website allows guest checkout for those not interested in sharing their personal information with you.